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Andre Oliveira

@andreoliveira

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Growth Marketer with 6+ years of experience in the startup space. Hubspot and paid media specialist.

Brazil

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What I'm looking for

Innovative Marketer with 6+ years in the startup space.

I help early-to-mid-stage companies like Azos increase revenue by planning and executing growth strategies.

Work experience with retention marketing, email marketing, CRM, growth marketing, inbound marketing, and paid media marketing
Work experience in developing entire CRM projects using Hubspot
Work experience in lifecycle management and email marketing using Hubspot
Work experience in growth marketing at Azos
Work experience in inbound marketing using blogging, WordPress, content strategy, social media, and lead nurturing
Work experience in paid media marketing using Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Taboola Ads, Twitter Ads, and LinkedIn Ads
Solid experience in martech
Solid experience in marketing ops
Part of the founding team of a ~R$300m valuation startup in Brazil.

I get excited about opportunities to work and learn with creative people and early-mid-stage companies that need innovative marketing solutions and great executors.

Experience

Current

Broker CRM Lead

Current

Azos

Feb 2023 - Present (1 year 3 months)

- Developed a new CRM system (Hubspot) that led to an increase in the activation and retention of life insurance brokers while reducing the lifecycle time.
- Developed a new segmentation system of life insurance brokers.
- Redesigned the go-to-market strategies of the area.
- Implemented a new Hubspot architecture.

HubSpot CRM Customer Lifecycle Growth Marketing Revenue Operations

Growth Marketing Specialist

Azos

Feb 2021 - Jun 2021 (4 months)

- Founding member of the growth team.
- Created from the scratch all the growth strategies for the b2c channel of the company: content marketing, social media, paid traffic, SEO, and marketing funnel.
- Responsible for executing all the daily main growth marketing tasks of the company.
- Developed the B2C CRM (Hubspot) system of the entire company, from pre-sales until pos-sales.

Growth Marketing Growth Strategy SEO Content Marketing Email Marketing

Growth Marketing Coordinator

Azos

Jul 2021 - Feb 2023 (1 year 7 months)

- Set up new paid media campaigns for B2C and B2B using Google Ads and Meta Ads (Meta Ads) that increased our revenue and our life insurance brokers' sign-ups while still reducing our CPA
- Tested and launched new B2C paid media acquisition channels: TikTok Ads, Twitter Ads, LinkedIn Ads, and Taboola.
- Tested and launched a referral system for the B2B channel.

Growth Marketing Paid Media Paid Search Growth Strategy Referral Programs

Coordinator of the Customer Success team

Rock Content

Nov 2019 - Jun 2020 (7 months)

- Led a 10 people team that hit the quota of 5 in 6 months.
- Coordinate a team responsible for around US$2 million ARR.
- Development of a Churn Zero playbook that helped the entire company to increase client retention.

Team Management Content Marketing Leadership Remote Team Management Customer Success

Manager of the Customer Success Team

Monetus

Jun 2020 - Feb 2021 (8 months)

- Developed and tested new offers as MVPs to attend our clients and increase our revenue and LTV
- Developed the onboarding system that led the company to reduce the onboarding timing by 50%.
- Led a 15 people team delivering a 98,5% retention rate.
- Developed the CSAT and NPS systems.

Team Management Leadership Customer Success Customer Marketing Account Management

Customer Success Manager

Rock Content

Sep 2018 - Nov 2019 (1 year 2 months)

- Managed around 80 clients from diverse niches.
- Winner of the Customer Hero prize in October 2019 (a prize given to the employee who made more effort to delivery success to the company's clients).
- Winner of the President's Club 2019 (a prize given to the best CSMs of the company).

Customer Success SEO Content Marketing Email Marketing Paid Marketing