Looking for a job

Joana Fernandes

@joanafernandes2

Message

Growth and digital marketing strategist driving data-first acquisition and retention for global brands.

Brazil

Message

What I'm looking for

I seek a data-driven marketing role where I can build scalable growth systems, own full-funnel strategy, mentor teams, and deliver measurable acquisition and retention in a collaborative, growth-oriented company.

I am a Brazilian growth and digital marketing strategist with 7+ years building data-driven marketing systems across Brazil, the US, LATAM and Europe. I specialize in structuring clean growth ecosystems—connecting GA4, CRM and paid media—to enable measurable decisions.

My work spans SEO, paid media, content strategy and lifecycle marketing, with hands-on experience leading marketing foundations from scratch in hospitality, SaaS and marketplaces. I have delivered measurable results for global brands and led initiatives that produced a 41% year-over-year revenue increase and significant improvements in orders, cancellations and CRM-driven revenue.

I focus on pragmatic, test-driven growth: implementing full-funnel tracking, retention flows, SEO routines and clear reporting while mentoring junior team members and aligning creative and brand storytelling with performance goals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Singular Sushi

Jan 2025 - Present (11 months)

Led the brand's digital growth strategy by unifying GA4, CRM, POS and paid media into a tracked ecosystem, driving a 41% year-over-year revenue increase and a 50%+ rise in monthly orders while reducing cancellations by 81%.

GA4 CRM Paid Media SEO CRO Reporting

Current

Growth and Community Specialist

Current

Prompt.Build

Jan 2025 - Present (11 months)

Supported early growth for a developer-focused AI platform by establishing positioning, SEO foundations, community engagement and launch communications to accelerate user acquisition.

SEO Community Engagement Positioning Content Strategy Developer Marketing Launch Communications

Marketing Coordinator

B2Brazil

Jan 2024 - Jan 2025 (1 year)

Rebuilt marketing structure focused on SEO, landing pages and messaging, reversing declining metrics to achieve consistent growth and securing Google page-one rankings within six months.

SEO Landing Page Optimization Messaging KPI Tracking Content Strategy

SEO Analyst

Nestlé (via Hogarth)

Jan 2024 - Dec 2024 (11 months)

Delivered SEO audits and content optimizations for multiple global Nestlé brands, providing actionable recommendations to improve organic performance across international markets.

Technical SEO International SEO Screaming Frog SEMrush

Senior Marketing Analyst

Helppi

Jan 2024 - Dec 2024 (11 months)

Built the marketing operation from scratch for a marketplace app, planning and executing paid media, content and SEO campaigns that reached over one million people across key initiatives.

Paid Media Content Strategy SEO Campaign Planning Performance Analysis Acquisition Partner Marketing

SEO Analyst

Unilever (via TBB)

Provided SEO and inbound marketing support for B2B platforms and global CPG brands, contributing to content-driven organic growth initiatives prior to 2024.

SEO Inbound Marketing Content Strategy Keyword Research