Zachary Chan

I am a strategic and data-driven Regional Digital Marketing Specialist with over 9 years of experience in leading demand generation and integrated campaigns across the Asia-Pacific, Middle East, and Africa (AMEA). My expertise lies in developing and executing go-to-market strategies that have consistently delivered impressive year-over-year lead growth, ranging from 93% to 153%. I have successfully scaled global programs, which engaged over 300 participants (7x above global average), and have conducted more than 33 webinars that outperformed global attendance benchmarks by 20%.

Throughout my career, I have demonstrated proficiency in multichannel execution and cross-functional collaboration, utilizing tools such as HubSpot, Oracle, SEMrush, and LinkedIn Ads. My key achievements include optimizing webinar funnels to improve registrant-to-attendee conversion rates by 20% and contributing to eight industry award wins. I thrive on building region-specific assets and driving innovative marketing initiatives that resonate with diverse audiences.