Open to opportunities

SOHFI HAMID

@sohfihamid

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Strategic marketing and communications leader driving brand growth, digital engagement, and stakeholder impact.

Singapore

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What I'm looking for

I am seeking a senior marketing role that values data-driven strategy, cross-functional collaboration, and opportunities to scale digital engagement and brand impact.

I am a strategic marketing and communications leader with over 10 years' experience elevating brand visibility, driving digital growth, and strengthening stakeholder engagement across public-sector and corporate environments.

I have led integrated marketing strategies, large-scale campaigns, and cross-functional teams to deliver measurable results — including 20% subscription growth in three months, a 40% increase in lead generation, and 35K app downloads in 10 months. I combine content strategy, SEO, e-commerce optimisation, and partnership marketing to amplify reach and engagement.

I value data-driven decision-making, collaborative stakeholder management, and purposeful brand stewardship, and I seek roles where I can continue to build audience-centred campaigns, optimise digital experiences, and mentor teams to achieve organisational goals.

Experience

Work history, roles, and key accomplishments

Current

Professional Development Specialist

Current

Self Employed

Jul 2025 - Present (5 months)

Delivered learning and performance development services, completed WSQ Advanced Certificate in Learning and Performance and collaborated with startups on social content to boost brand visibility.

Facilitation Coaching Content Creation Social Media Stakeholder Engagement

Assistant Manager, Marketing

ISEAS Publishing

May 2023 - Jun 2025 (2 years 1 month)

Amplified publication publicity and digital reach by securing reviews and launching SEO-optimized campaigns and author podcasts, with e-newsletters driving up to 30% uplift in website traffic; coordinated e-commerce operations and partner distribution to support subscription growth of 20% in three months.

SEO E Commerce Operations Campaign Management Partnership Marketing Content Creation Analytics Email Marketing

Marketing Communications Manager

CLASS

Feb 2022 - Apr 2023 (1 year 2 months)

Spearheaded content strategy and brand redesign, driving social media engagement and follower growth; managed a three-month corporate website overhaul focused on user experience and led community outreach events and partner initiatives to expand organisational reach.

Content Strategy Brand Design Stakeholder Management Event Management Social Media Vendor Management Copywriting

Deputy Manager, Marketing

Mendaki SENSE

May 2019 - Oct 2021 (2 years 5 months)

Managed a $500K annual marketing budget and improved ROI to deliver a 40% increase in lead generation; secured $250K in funding for Project DigiSmart and launched the FindJobs app, achieving 35K downloads in 10 months while driving strong event attendance and digital engagement.

Budget Management Fundraising Lead Generation Event Promotion Stakeholder Engagement Digital Strategy Performance Analytics

Business Development Assistant

Big Sync Music

Dec 2018 - Mar 2019 (3 months)

Supported business development activities and partnerships for a music licensing company, contributing to outreach and client engagement initiatives.

Business Development Partnership Management Licensing Relationship Management

Marketing Executive

Leica Microsystems

Jul 2017 - Jun 2018 (11 months)

Executed marketing activities for scientific instruments, supporting campaigns, product communications and customer engagement to raise brand visibility in the region.

Product Marketing Campaign Execution event support Content Development Customer Communications

Senior Assistant Manager

Institute on Asian Consumer Insights

Jul 2016 - Jan 2017 (6 months)

Led web marketing initiatives to analyse consumer behaviour and drive digital insights supporting research dissemination and stakeholder engagement.

Web Marketing Digital Analytics Content Strategy SEO

Senior Executive, Corporate Communications

Agency for Science, Technology & Research

Jan 2012 - Jul 2016 (4 years 6 months)

Managed corporate communications to support organisational messaging and stakeholder engagement across research and technology initiatives from 2012 to 2016.

Corporate Communications Media Relations Content Development Stakeholder Engagement Internal Communications

Communication Assistant

Singapore American School

Mar 2009 - Dec 2011 (2 years 9 months)

Provided communications support for school operations, producing materials and managing stakeholder communications to enhance community engagement.

Communication Content Production Community Outreach event support Copywriting

Education

Degrees, certifications, and relevant coursework

Training Vision Institute

Professional Diploma, Digital Marketing

2021 - 2021

Completed a Professional Diploma in Digital Marketing & Campaign Strategy in 2021 to deepen skills in digital campaign planning and execution.

Digital Marketing Institute

Certificate, Digital Marketing

2021 - 2021

Completed the Certified Digital Marketing Professional program in 2021, focusing on core digital marketing competencies including social media, SEO, and analytics.