Remy Pang

Led execution of data-driven email marketing campaigns across APAC, including promotional, upselling, and product launches—boosted open rates by 12.87% in 4 months through segmentation and personalization. Collaborated cross-functionally to launch full-funnel digital campaigns, producing high-quality creatives for email, social, and display.

Developed and executed digital partnership strategies for AWS, leveraging content syndication and media partnerships to drive brand awareness, engagement, and lead generation. Identified new opportunities through trend monitoring and competitive analysis, delivered performance insights and optimizations, and built strong relationships with clients, partners, and cross-functional teams to ensure ca

Led execution of 50+ media campaigns, ensuring timely delivery and accuracy while boosting campaign efficiency by 15% through strategic planning and performance analysis. Oversaw regional performance reporting on top OOH assets, delivering insights and recommendations that increased campaign effectiveness and audience reach by 25%.

Led development of Heartlands Go Digital 2.0 marketing campaigns, surpassing revenue targets by over 100%. Acquired 9,000+ new active ECards users through a Chinese New Year transaction challenge and orchestrated a livestream video for Heartlands Fest 2022 with Enterprise Singapore and KOLs, doubling Fave ECards transactions, revenue, and first-time users.

Planned and executed 20+ EDM campaigns, increasing MedTech community engagement by 15% within 6 months. Managed website content, improving brand consistency and increasing site traffic by 12% through strategic content alignment.

Created compelling social media content to enhance brand presence and drive audience engagement. Maintained and updated company website and digital accounts, ensuring content accuracy, relevance, and seamless user experience.