LH Vong

I am a strategic digital marketer with four years' experience planning and executing integrated media campaigns across social, search, and programmatic display. I focus on optimising media spend, driving measurable performance, and managing end-to-end ad operations for B2B and B2C clients.

At JOLT Digital I managed a S$400K quarterly media budget across APAC, improving conversions by 77%, reducing CPA by 25%, and lifting engagement rates by 40% through audience refinement and new channel adoption. I have pioneered ad formats and martech solutions to scale creative testing and content performance.

I build tracking systems, reporting frameworks, and cross-channel workflows using tools like Google Analytics, Looker Studio, Supermetrics, and tag management to improve decision-making and campaign efficiency. I also adapt targeting strategies for a cookie-less environment by leveraging first-party data and contextual approaches.

I enjoy mentoring junior team members, collaborating with internal and external stakeholders, and applying generative AI and martech innovations to deliver creative excellence and sustainable growth.