Open to opportunities

Mihir Palan

@mihirpalan

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Highly motivated marketer with 13+ years of digital marketing experience.

Singapore

Message

What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a highly motivated and results-oriented marketer with over 13 years of experience in driving successful digital and integrated marketing campaigns. My career has been marked by a proven ability to align marketing goals with business objectives, consistently exceeding targets and delivering exceptional results. I have a strong expertise in managing diverse client portfolios, leading high-performing teams, and optimizing campaigns for maximum efficiency.

Currently, I serve as the Senior Director of Planning for APAC at Essence Mediacom, where I lead the media planning function for Google's SMB B2B portfolio, managing a budget exceeding $100 million. My role involves strategizing annual growth plans, optimizing media plans for increased ROI, and collaborating with cross-functional teams globally. Previously, I held the position of Vice President of Media at FCB Kinnect, where I managed a $40 million client portfolio and led a team of over 65 members across three regions in India.

Throughout my career, I have received numerous accolades, including being recognized as one of India's top 60 emerging digital leaders by Google and winning a Cannes Media Lion Gold for my team's work on the SOS Children's Village campaign. I am passionate about digital transformation and continuously seek opportunities to innovate and drive growth in the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Sr. Director Planning APAC

Current

Essence Mediacom - GroupM

Mar 2023 - Present (2 years 4 months)

Led the APAC Media Planning function for Google SMB – B2B portfolio, managing over $100Mn+ in media. Drove regional full-funnel campaigns to build long-term lead nurture pipelines and optimized ongoing media plans to increase ROI & LTV.

Media Planning B2B Marketing Google Ads ROI Optimization Forecasting Client Management APAC

Vice President - Media

FCB Kinnect - IPG Group

Mar 2016 - Present (9 years 4 months)

Managed a diverse client portfolio exceeding $40M across domestic and international markets, leading a team of 65+ members across three regions in India. Spearheaded cross-agency partnerships within the IPG group to build integrated campaigns and drove D2C as well as marketplace growth for e-commerce clients.

Business Management Media Strategy Team Leadership Key Account Management Content Marketing

Campaign Manager Consultant

AdMixt - Facebook Marketing Partner

Jun 2015 - Present (10 years 1 month)

Optimized campaigns based on ROAS & CPA for e-commerce clients, focusing on audience and creative analysis to maximize efficiency. Developed new business prospecting strategies and managed campaign rollout.

Campaign Optimization CPA Campaign Strategy Facebook Ads Digital Marketing

Sr. Planning Executive - Digital

MSL Group - Publicis Group

Dec 2014 - Present (10 years 7 months)

Developed and executed digital media strategies, including planning and buying. Coordinated with activation agencies, ad networks, and publishers to ensure seamless campaign execution.

Media Strategy Digital Media Planning Media Buying Ad Network Publishing Campaign Management Publicis Group Media Planning Digital Marketing

Management Trainee - Media Planning

WATMedia - Dentsu Group

Feb 2014 - Present (11 years 5 months)

Executed digital media planning and buying across various platforms including Facebook, Google Search, Google Display, YouTube, Twitter, and LinkedIn. Managed ad creation, tracking, and optimization, while also handling publisher and ad network coordination and client servicing.

Digital Media Planning Media Buying Google Ads Facebook Ads YouTube Ads Twitter Ads LinkedIn Ads Client Servicing

Digital Marketing Intern

The Glitch

Apr 2013 - Present (12 years 3 months)

Developed digital strategies and managed Facebook Ads, including creation, tracking, and optimization. Conducted SEO planning, digital media planning and buying, and social media research.

Digital Strategy Facebook Ads Digital Media Planning Media Buying Digital Marketing Content Strategy

Associate Publishing Marketing

Best Practices LLC

Aug 2010 - Present (14 years 11 months)

Managed email marketing campaigns and drafted research report abstracts. Optimized website content and executed social media marketing initiatives, along with database management on Lotus Notes.