Open to opportunities

Rachel Lim

@rachelmarketingninja

Message

I'm a T-shaped marketer in digital and performance marketing, events, content, OOH, data and more!

Singapore

Message

What I'm looking for

I'm looking for a role where I can design integrated marketing strategies across different pillars. I'm comfortable collaborating with cross-functional teammates across multiple regions. And I thrive in an open dynamic environment where ideas are discussed and creativity is embraced.

I bring 8 years of marketing experience from advertising agencies and Tech/SaaS companies. My career has been a globe-trotting experience, spanning international markets like Singapore, Hong Kong, and Shanghai, enriching my perspective and marketing approach. I bring expertise in events, content, OOH, content syndication, and data analytics, with a strong focus on digital and performance marketing. I've worked with notable B2C and B2B brands like Google, Braze, Vonage, American Express, Disney on Ice, and Uniqlo.

I recently completed a part-time Master's in Strategic Marketing from Imperial College of London. Beyond work, I’m passionate about teaching and have led digital marketing training in Singapore and Hong Kong, empowering small business owners. I've volunteered for women-in-tech organizations, such as TedxTinHauWomen and co-founding TogetHER with professionals from Telstra, Oracle and Google to organise workshops supporting women in negotiations and mentorship.

Experience

Current

APAC Demand Generation Manager

Current

Vonage

Nov 2022 - Present (1 year 6 months)

- Collaborate with sales and marketing to drive awareness, leads, MQLs and opportunities for the business
- Establish an APAC paid media strategy playbook across channels like Search (Google Ads, Baidu Ads, YahooJapan), Social (LinkedIn, Facebook)
- Partner with SDRs to optimize Drift website chatbot and Outreach sequences
- Manage advertising agencies and marketing vendors with dotted-line report

Marketing B2B Marketing SaaS Marketing Paid Marketing Social Marketing Online Marketing Search Marketing Inbound Marketing Marketing Analysis Marketing Strategy Revenue Marketing Marketing Manager Digital Marketing Direct Marketing

Senior Digital Marketing Manager

Google

Aug 2018 - Dec 2019 (1 year 4 months)

- Marketing Google My Business product in APAC through Search, Youtube, and UAC
- 3% increase in Desktop Sign Ups Q-on-Q with 35% improvement in cost efficiency. 26% reduction in Cost Per App Sign Up
- Led Upsell Strategy from Google My Business to Google Ads to increase advertisers & ads revenue. Attributed+56% advertisers with -31% budget within 2 quarters

Marketing Remarketing B2B Marketing Web Marketing App Marketing Paid Marketing Brand Marketing Video Marketing Online Marketing Mobile Marketing Search Marketing Marketing Manager Product Marketing Digital Marketing Content Marketing Inbound Marketing Marketing Strategy Marketing Analysis Marketing Analytics

Senior APAC Marketing Manager

Braze

Dec 2019 - Nov 2022 (2 years 11 months)

- Paid media, content syndication, and sponsored publisher content programs consistently drove more than 51% of marketing qualified leads, 39% of net new opportunities and influenced 58% of closed won from Feb 2021-22
- Orchestrated standout webinars and events, showcasing my creativity in event booth design and generating leads, such as offering free ice-cream sandwiches in return for engagement.

Digital Marketing Manager

Adred Creative

Feb 2015 - Feb 2016 (1 year)

- Pivotal role in setting up the digital department and ensuring the smooth running of 8+ accounts & raised profit of SGD112,854 in 8 months.
- Developed integrated marketing plans across online to offline - in-store printouts, video production, social media, search, website creation & email marketing
- People management of 1 full-timer & 1 intern

Clients: Philips Singapore, Levi's etc

Senior Digital Marketing Manager

Maximum

Dec 2016 - Aug 2018 (1 year 8 months)

- Led omni-channel media strategy in Europe, Hong Kong, China & Singapore gaining experience in Chinese media (WeChat, Baidu, Douyin etc)
- Won 2 client pitches (Shell & Amex) from using out-of-the-usual media channels like Quora ads, WeChat affiliate marketing, self-service programmatic etc.

Clients: American Express, Shell, Swire, Evonik, Stora Enso