Open to opportunities

Yurii Shumak

@yuriishumak

Message

I build B2B SaaS content engines that grow pipeline through SEO and lifecycle.

Spain

Message

What I'm looking for

I’m looking to lead B2B SaaS content as a growth channel—SEO that ranks, pages that convert, and lifecycle that activates—working closely with product and sales, measured in pipeline, SQLs, trials, and customers.

I’m a Content Marketing Lead for technical, standards-heavy B2B software products, running content marketing and product marketing like a growth channel. I own end-to-end content strategy across SEO, website conversion, lifecycle email, and GTM content—backed by “SME alignment and cross-functional execution with product and sales.”

I build repeatable content systems (topical map → briefs → SME alignment → publish → refresh + internal linking) to scale production without quality drift. My work has driven Selected Impact SEO growth (+134% YoY sessions in 2024) and 124,111 clicks in 2025, alongside measurable demand generation: 1,478 leads and 453 SQLs (+79% YoY) in 2024 and strong trial starts in 2025.

I also designed and ran lifecycle email motions (value-first digests, webinar follow-ups, product updates) to activate users and support free → paid upgrades, including 61 campaigns with weighted CTR ~6.5% and list growth +137% (1,317 → 3,126). From events/webinars to editorial team leadership, I coordinate production, agencies, and vendors to turn attention into pipeline and customers—staying focused on what performs.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Marketing Manager

Current

SDC Verifier

Jan 2024 - Present (2 years 5 months)

Owned end-to-end content strategy across SEO, website conversion, lifecycle email, and GTM content for a technical B2B SaaS product, driving +134% YoY sessions (44,807 → 104,879) and 124,111 clicks in 2025. Built a repeatable content system (topical map → briefs → SME alignment → publish → refresh) and scaled lifecycle + event motions, including 61 email campaigns with ~6.5% CTR and 25+ events gen

SEO Strategy Demand Generation GTM Marketing Analytics A B Testing HubSpot

Content Lead

GlockApps

Jun 2023 - Nov 2023 (5 months)

Led GTM content for a major platform version release, including messaging and launch landing pages. Built onboarding and lifecycle motion (6 email flows) to support activation and free-to-paid upgrades, ran 3 partner webinars, and published SEO content while improving core WordPress SEO fundamentals.

GTM Webinars Case Studies WordPress Conversion Optimization

Freelance UX Copywriter

Empeek

Jan 2022 - Jan 2023 (1 year)

Developed copy for 11 healthcare landing pages to improve UX and conversions. Produced conversion-focused messaging aligned with healthcare user needs and page goals.

UX Writing Conversion Optimization Content Editing Page UX Consistency Performance Oriented Copy

Freelance Content Writer

Unit Space

Jan 2022 - Jan 2023 (1 year)

Produced 7 blockchain articles and 11 landing pages to boost search performance. Delivered topic- and intent-aligned content designed to improve rankings and conversion outcomes.

Keyword Targeting On Page SEO Search Performance Support

Freelance SEO Content Writer

Ascendix Tech

Jan 2022 - Jan 2023 (1 year)

Created long-form SEO content that contributed to a 5% increase in organic traffic. Focused on search-aligned content intended to improve visibility and ranking performance.

Content Strategy Keyword Research On Page Optimization Content Briefing Quality Assurance seo writing

Freelance SEO Writer

Railsware

Jan 2022 - Jan 2023 (1 year)

Wrote 2–4 SEO blog posts per month to support product growth and organic visibility for Mailtrap-related content needs.

Keyword Research Content Briefing On Page SEO Content Writing

Chief Editor

The Cultural Heritage Foundation

Mar 2022 - Sep 2022 (6 months)

Edited and standardized content across 5 multilingual websites, improving information architecture and UX copy consistency. Managed editorial quality and consistency to support a cohesive cross-language user experience.

Editorial Standards Multi Language Information Architecture UX Writing Content Operations Audience Focused Editing Quality Assurance

UX Writer (Volunteer)

Snowflake x Government of Poland x CITC

Mar 2022 - May 2022 (2 months)

Wrote UX-focused multilingual website content (UA, PL, UK) for a humanitarian platform. Ensured clarity and usability across languages to support user engagement and comprehension.

UX Writing Multi Language Content Humanitarian Messaging Content Localization Information Clarity Content Editing

Product Copywriter

SweetCV

Apr 2021 - Apr 2022 (1 year)

Wrote SEO resume-writing guides that drove +65% traffic. Created 50+ resume templates with design/dev and shipped UX-aligned product copy and workflows, improving the resume-building experience.

SEO Copywriting Content Marketing UX Aligned Messaging Content Operations HTML

Product Copywriter

Rocque System

Oct 2021 - Feb 2022 (4 months)

Wrote and optimized B2B landing pages and ran message A/B tests that contributed to a +15% conversion uplift. Partnered with teams to refine positioning and improve page performance.

A B Testing Conversion Rate Optimization Experimentation SEO Adjacent Copy

PTDO Chief Editor

Dyvys.info

Jan 2015 - Sep 2020 (5 years 8 months)

Led editorial strategy and managed a team of 10+ journalists and contributors. Owned newsroom operations (editorial standards, publishing, and audience analytics) and launched long-form editorial series to strengthen audience engagement.

Team Management Publishing Operations Editorial Standards Content Planning Newsroom Workflow Quality Control