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Sofia Kouridis

@sofiakouridis

Multilingual content manager driving SEO-led editorial strategy and marketing campaigns across web, email, and social platforms.

South Africa

Message

What I'm looking for

I seek a content role where I can lead editorial strategy, optimise audience growth through SEO and analytics, improve workflows, and collaborate cross-functionally in a fast-paced, growth-oriented team.

Skilled in copywriting, analytics, and freelancer management, with a background in research, linguistics, and project coordination in fast-paced environments.

Skilled in crafting and refining content across formats for corporate and creative audiences alike. Proven ability to manage complex workflows, coordinate with diverse stakeholders, and deliver high-impact messaging for audience growth and the implementation of client-based marketing campaigns. Tech-savvy and versatile, with a strong track record of producing high-quality results in fast-paced, deadline-driven environments.

I lead multi-platform content strategy for high-traffic digital media, producing SEO-driven editorial content, managing a team of freelancers, designing a newsletter for ~81 000 subscribers, and delivering integrated campaigns that measurably grow audience and brand visibility.

I combine strong copywriting, editing, analytics, and process-improvement skills with experience in IP clearance, stakeholder negotiation, and campaign implementation. I use CMS platforms, AI-assisted tools, and Canva to produce optimised, on-brand content while improving editorial workflows and contributor performance.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Velocity Media

Nov 2025 - Present (4 months)

Lead multi-platform editorial strategy for high-traffic lifestyle platforms, driving audience growth through SEO, analytics, and contributor management while delivering sponsored campaigns and newsletters.

Content Strategy SEO Newsletter Production Analytics CMS Contribution Management Campaign Management

Content Specialist

Velocity Media

Aug 2025 - Nov 2025 (3 months)

Produced and optimised SEO-driven multi-platform content and newsletters to support audience growth and integrated campaigns, collaborating with social, growth, and design teams.

SEO Content Writing Newsletter Production Analytics Canva Cross Functional Collaboration Content Planning

Current

Copywriter & Editor

Current

Freelance

Jan 2018 - Present (8 years 2 months)

Provide copywriting, editing, proofreading, and market research services for clients, producing SEO and brand-aligned content and managing client communications and project databases.

Copywriting Editing Proofreading Market Research Content Strategy Client Management SEO

Intellectual Property Specialist

Macmillan Education

Dec 2021 - Aug 2025 (3 years 8 months)

Managed IP clearance processes for educational materials, ensuring compliance and timely delivery while negotiating licenses and improving permissions workflows to reduce risk.

Intellectual Property Project Management Research Contract Negotiation & Compliance Quality Control Reporting

Content Writer

Gymnastics Unlimited

Jan 2018 - Sep 2021 (3 years 8 months)

Executed strategic communications and editorial operations, producing promotional and social content, managing fundraising communications, and aligning messaging with organisational goals.

Content Writing Editing Communication Social Media Fundraising Communications Proofreading

Translator

Righting and Writing

Jan 2018 - Dec 2018 (11 months)

Provided German-to-English translation of web and promotional content, ensuring terminological consistency and delivering publish-ready translations under tight deadlines.

Translation (German ↔ English)Proofreading Localization Content Adaptation Research

Education

Degrees, certifications, and relevant coursework

Independent Study

Language certification (in progress), Spanish (DELE C1)

2024 -

Pursuing DELE C1 Spanish via independent study.

University of Johannesburg Confucius Institute

Language course, Mandarin (HSK 2)

2021 - 2021

Completed an HSK 2 Mandarin language course through the Confucius Institute at the University of Johannesburg.

University of the Witwatersrand

Master of Arts, Linguistics (sociolinguistics)

2019 - 2020

Completed a Master's in Linguistics with a dissertation on multimodal critical discourse analysis of digital spaces, focusing on language effects on marketing strategy, brand image, and personal identity.

University of the Witwatersrand

Bachelor Honours, Translation and Interpretation Studies; Linguistics

2018 - 2018

Completed an Honours programme in Translation and Interpretation Studies and Linguistics, focusing on professional translation (German to English) and sociolinguistics.

University of the Witwatersrand

Bachelor of Arts, Linguistics and German

2015 - 2017

Earned a Bachelor of Arts with a double major in Linguistics and German, including coursework in South African Sign Language, Portuguese, and English.