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Sofia Kouridis

@sofiakouridis

Multilingual content manager driving SEO-led content operations and marketing campaigns across web, email, and social platforms.

South Africa

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What I'm looking for

I seek a content role where I can lead editorial strategy, optimise audience growth through SEO and analytics, improve workflows, and collaborate cross-functionally in a fast-paced, growth-oriented team.

Multilingual Senior Content Marketing & Operations Leader with experience building and scaling SEO-driven, AI-enabled content programmes for B2B and B2C organisations. Proven expertise across content strategy, editorial operations, digital publishing, SEO, content optimisation, email marketing, audience growth, and cross-functional project leadership.

I have led multi-platform content initiatives, managed editorial teams and freelance networks, developed scalable publishing workflows, and delivered high-performing content across blogs, landing pages, newsletters, campaigns, and thought leadership channels. My experience includes improving organic visibility, strengthening brand authority, increasing audience engagement, and using data and analytics to guide content decisions.

Combining strategic thinking with hands-on execution, I leverage CMS platforms, SEO tools, AI-assisted content systems, analytics platforms, and workflow optimisation to improve content performance and operational efficiency. I am passionate about building effective content teams, developing innovative content solutions, and creating digital experiences that drive measurable business results.

Experience

Work history, roles, and key accomplishments

Senior Content Manager

BriteCo Insurance

Apr 2026 - Sep 2026 (5 months)

Senior Content Manager leading content strategy, editorial operations, and AI-enabled content production for a US InsurTech/luxury insurance provider. Managed end-to-end content ecosystems across SEO, blogs, landing pages, email, campaigns, and thought leadership. Built scalable workflows, governance frameworks, and AI-driven processes to improve discoverability, efficiency, and brand authority.

Content Manager

Velocity Media

Aug 2025 - Mar 2026 (7 months)

Lead multi-platform editorial strategy for high-traffic lifestyle platforms, driving audience growth through SEO, analytics, and contributor management while delivering sponsored campaigns and newsletters.

Content Strategy SEO Newsletter Production Analytics CMS Contribution Management Campaign Management

Content Specialist

Velocity Media

Aug 2025 - Nov 2025 (3 months)

Produced and optimised SEO-driven multi-platform content and newsletters to support audience growth and integrated campaigns, collaborating with social, growth, and design teams.

SEO Content Writing Newsletter Production Analytics Canva Cross Functional Collaboration Content Planning

Current

Copywriter & Editor

Current

Freelance

Jan 2018 - Present (8 years 7 months)

Provide copywriting, editing, proofreading, and market research services for clients, producing SEO and brand-aligned content and managing client communications and project databases.

Copywriting Editing Proofreading Market Research Content Strategy Client Management SEO

Intellectual Property Specialist

Macmillan Education

Dec 2021 - Aug 2025 (3 years 8 months)

Managed IP clearance processes for educational materials, ensuring compliance and timely delivery while negotiating licenses and improving permissions workflows to reduce risk.

Intellectual Property Project Management Research Contract Negotiation Quality Control Reporting Compliance

Content Writer

Gymnastics Unlimited

Jan 2018 - Sep 2021 (3 years 8 months)

Executed strategic communications and editorial operations, producing promotional and social content, managing fundraising communications, and aligning messaging with organisational goals.

Content Writing Editing Social Media Fundraising Communications Proofreading Communication Skills

Translator

Righting and Writing

Jan 2018 - Dec 2018 (11 months)

Provided German-to-English translation of web and promotional content, ensuring terminological consistency and delivering publish-ready translations under tight deadlines.

Translation (German ↔ English)Proofreading Localization Content Adaptation Research

Education

Degrees, certifications, and relevant coursework

Independent Study

Language certification (in progress), Spanish (DELE C1)

2024 -

Pursuing DELE C1 Spanish via independent study.

University of Johannesburg Confucius Institute

Language course, Mandarin (HSK 2)

2021 - 2021

Completed an HSK 2 Mandarin language course through the Confucius Institute at the University of Johannesburg.

University of the Witwatersrand

Master of Arts, Linguistics (sociolinguistics)

2019 - 2020

Completed a Master's in Linguistics with a dissertation on multimodal critical discourse analysis of digital spaces, focusing on language effects on marketing strategy, brand image, and personal identity.

University of the Witwatersrand

Bachelor Honours, Translation and Interpretation Studies; Linguistics

2018 - 2018

Completed an Honours programme in Translation and Interpretation Studies and Linguistics, focusing on professional translation (German to English) and sociolinguistics.

University of the Witwatersrand

Bachelor of Arts, Linguistics and German

2015 - 2017

Earned a Bachelor of Arts with a double major in Linguistics and German, including coursework in South African Sign Language, Portuguese, and English.