Open to opportunities

Theresa Desuyo

@theresadesuyo

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Results-driven digital marketing leader with AI-driven SEO expertise.

Spain

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth in digital marketing.

I am a results-driven digital marketing leader with over 10 years of experience in B2B and B2C SaaS sectors. My expertise lies in developing and executing global SEO content strategies that not only accelerate growth but also strengthen brand authority and enhance stakeholder engagement. I have a proven track record of leading distributed teams and optimizing multilingual campaigns, delivering measurable business impact through data-driven, AI-powered initiatives.

Currently, I serve as the Director of Global Content Management at Gartner, where I lead a global web content team to create SEO-first, UX-driven digital experiences. My efforts have resulted in significant improvements in content production efficiency and organic growth across multiple languages. I am passionate about collaborating cross-functionally to drive integrated marketing campaigns and improve site health through innovative strategies.

Experience

Work history, roles, and key accomplishments

Current

Director, Global Content Management

Current

Gartner

Jun 2023 - Present (2 years 5 months)

Led global web content team to deliver SEO-first, UX-driven digital experiences to boost C-level prospect engagement. Increased content production efficiency with machine learning, reducing costs by 35% and time to market by 70% across multiple languages.

SEO UX Design Machine Learning Content Management Digital Marketing AI CRO

Senior Marketing Manager, International Expansion

Gartner

Apr 2021 - Apr 2023 (2 years)

Launched and optimized 10 localized country-level domains, driving double-digit year-over-year organic growth and expanding international market penetration. Directed project management of translation workflows, integrating automation and IT systems to streamline operations and boost efficiency.

International Marketing Localization Organic Growth Project Management Automation IT Systems Lead Generation Cross Functional Team Leadership Digital Experience Market Penetration

US Country Manager & Spokesperson

Qustodio

Jun 2019 - Jun 2020 (1 year)

Led US market entry for cross-platform parental control app, establishing brand leadership and driving top-of-funnel growth. Launched most successful safe internet campaign garnering 167M impressions in a record 3 months across on/offline media channels.

Market Entry Strategy Public Relations Content Creation Media Relations Campaign Management Cybersecurity SaaS Thought Leadership Spokesperson

Marketing Director & Content Strategist

Atrivity

May 2017 - May 2019 (2 years)

Managed seven-figure budget, grew business through scaled multi-channel campaigns. Definition and continuous optimization of lead scoring, increased MQL conversions by 32% and SQLs by 23% through SEO and integrated campaigns.

Marketing Strategy Content Strategy Budget Management Lead Generation SEO Sales Enablement Team Leadership Campaign Management

Education

Degrees, certifications, and relevant coursework

University of California, Davis

Certiﬁcate, Content Marketing

Completed a course on The Strategy of Content Marketing. This program focused on developing effective content marketing strategies.

University of California, Los Angeles

Bachelor of Science, Political Science

Earned a Bachelor of Science degree in Political Science. The curriculum focused on political systems, public policy, and international relations.

HubSpot Academy

Certiﬁcate, AI for Marketers

Completed a professional development course in AI for Marketers. This program focused on leveraging artificial intelligence in marketing strategies.

Platzi

Certiﬁcate, Growth Marketing

Completed a program in Growth Marketing. This course provided skills and techniques for accelerating business growth through marketing.

Content Marketing Institute

Master Class, Content Marketing

Attended the Content Marketing Master Class. This course provided advanced insights and strategies in content marketing.

ESADE Business School

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided a comprehensive understanding of business strategy and marketing principles.