Theresa Desuyo

Led global web content team to deliver SEO-first, UX-driven digital experiences to boost C-level prospect engagement. Increased content production efficiency with machine learning, reducing costs by 35% and time to market by 70% across multiple languages.

Launched and optimized 10 localized country-level domains, driving double-digit year-over-year organic growth and expanding international market penetration. Directed project management of translation workflows, integrating automation and IT systems to streamline operations and boost efficiency.

Led US market entry for cross-platform parental control app, establishing brand leadership and driving top-of-funnel growth. Launched most successful safe internet campaign garnering 167M impressions in a record 3 months across on/offline media channels.

Managed seven-figure budget, grew business through scaled multi-channel campaigns. Definition and continuous optimization of lead scoring, increased MQL conversions by 32% and SQLs by 23% through SEO and integrated campaigns.

Completed a course on The Strategy of Content Marketing. This program focused on developing effective content marketing strategies.

Earned a Bachelor of Science degree in Political Science. The curriculum focused on political systems, public policy, and international relations.

Completed a professional development course in AI for Marketers. This program focused on leveraging artificial intelligence in marketing strategies.

Completed a program in Growth Marketing. This course provided skills and techniques for accelerating business growth through marketing.

Attended the Content Marketing Master Class. This course provided advanced insights and strategies in content marketing.

Completed a Master of Business Administration with a specialization in Marketing. This program provided a comprehensive understanding of business strategy and marketing principles.