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Mari Sahakyan

@marisahakyan

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Content Lead building SEO-driven, audience-first content teams and strategies for growth.

Spain

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What I'm looking for

I’m looking to lead an ambitious content team where I can own SEO strategy and editorial direction, create audience-first content (blogs, emails, landing pages), and partner with stakeholders to drive measurable business growth.

I’m an Experienced Communications Expert and Content Lead specializing in building high-performing content teams, developing SEO strategy, and creating compelling content that captivates audiences and drives business growth.

At Async, I lead and manage a team of 3–4 content writers, owning editorial direction and consistent content quality. I also drive organic growth through SEO research and strategy—keyword research, competitor analysis, and content gap audits—while creating targeted content for Async’s software, including SEO-optimized blog articles and persuasive email campaigns.

My background spans content writing, social media copywriting, and journalism, from producing engaging copy for promotional posts and social ads to authoring feature articles across a wide range of topics. I’ve also supported others as a Writing Consultant through one-on-one consultations, and my creative work includes directing two short films and art directing five student short films.

Experience

Work history, roles, and key accomplishments

Current

Content Lead

Current

Async

Jan 2021 - Present (5 years 6 months)

Leads and manages a team of 3–4 content writers, setting editorial direction and ensuring consistent content quality. Owns SEO research and strategy, including keyword research, competitor analysis, and content gap audits, and creates SEO-optimized blog articles and persuasive email campaigns.

Content Team Leadership Editorial Direction Content Quality Assurance SEO Strategy Keyword Research Competitor Analysis Content Auditing Blog Writing Email Campaigns Organic Growth

Social Media Copywriter

Media Unit Marketing Agency

Jan 2021 - Jan 2023 (2 years)

Conceived creative campaign concepts and produced engaging copy for physical and digital products, including promotional posts and social advertisements. Adapted writing style to match each client brand's tone of voice.

Social Media Copywriting Promotional Post Copy Copywriting Adapting Tone

Content Writer

10 Web

Jan 2020 - Jan 2021 (1 year)

Developed and maintained an extensive knowledge base by crafting informative articles and managing/optimizing existing content projects. Created social media and landing page copy to support digital product promotion and engagement.

Knowledge Base Management Content Management Content Optimization Social Media Copywriting Digital Products

International Studies Journalist

CivilNet

Jan 2019 - Jan 2020 (1 year)

Authored feature articles across a wide range of topics, producing thought-provoking content for readers.

Journalism long form content writing

Writing Consultant

AUA

Jan 2018 - Jan 2019 (1 year)

Provided personalized essay assistance through one-on-one consultations, helping students refine writing skills, improve clarity, and strengthen their arguments.