JFJose Berenguer Falco
@joseb
Copywriter y especialista SEO que genera tráfico, conversiones y engagement medibles.
SpainWhat I'm looking for
Soy copywriter y content & SEO lead con más de 10 años creando textos persuasivos para ecommerce, marketplaces, agencias y productos B2B SaaS; diseño y ejecuto funnels, VSLs, emails de alta conversión, ads rentables y estrategias ABM/LinkedIn orientadas a ventas.
He liderado equipos y proyectos en marketplaces y empresas digitales, implementando tests A/B, optimizaciones de conversión y enablement comercial; disfruto integrando feedback con agilidad y aportando soluciones medibles que conectan el mensaje y aumentan las conversiones.
Experience
Work history, roles, and key accomplishments
Copywriter & Content Manager
Loadstone
Jan 2025 - Present (1 year)
Consulted on B2B content and copy, designing and executing ABM/LinkedIn strategies, editorial calendars, webinars and enablement materials to drive qualified leads and sales.
Freelance Copywriter
Freelance
Feb 2017 - Present (8 years 11 months)
Provided copywriting and content services to e‑commerce, marketplaces and agencies, producing high-conversion emails, ads, VSLs, funnels and ghostwriting to grow traffic and conversions.
Content & SEO Lead
Noctorial
Jun 2025 - Oct 2025 (4 months)
Consulted on copy and growth for a fintech/trading client, producing VSLs and end-to-end acquisition funnels with A/B tests that improved conversion-oriented traffic performance.
Content Manager
Barrabés.biz
Jan 2023 - Mar 2024 (1 year 2 months)
Designed and executed a learning platform's content strategy, coordinating stakeholders and digitalization processes while managing content creation and community activities.
PCHead of Content
Pc Componentes
Mar 2017 - Mar 2023 (6 years)
Led content strategy for marketplace/e‑commerce, coordinating team launches and SEO content to increase organic visibility and support commercial objectives.
Head of Content
Simlab IT
Jun 2018 - Feb 2022 (3 years 8 months)
Oversaw content and growth initiatives, delivering email marketing, web copy, ads and lead nurturing to support marketing and digital transformation projects.
Education
Degrees, certifications, and relevant coursework
FSFundesem Business School
Master, Marketing Digital (SEO y Copywriting)
2018 - 2018
Comienzo Máster en Marketing Digital con especialización en SEO y Copywriting en Fundesem Business School en Alicante.
UHUniversidad Miguel Hernández
Master, Formación del Profesorado
2011 - 2012
Master en Formación del Profesorado cursado en la Universidad Miguel Hernández.
Universidad CEU San Pablo / Universidad Miguel Hernández
Licenciatura (Doble), Comunicación y Publicidad
2005 - 2010
Doble Licenciatura en Comunicación y Publicidad realizada en Universidad CEU San Pablo y Universidad Miguel Hernández.
Availability
Location
SpainAuthorized to work in
Social media
Job categories
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