Open to opportunities

Anna Usacheva

@annausacheva

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Content & brand marketing leader driving revenue-focused B2B growth.

Spain

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What I'm looking for

I seek a senior marketing role where I can lead brand and content strategy, scale integrated B2B programs, work cross-functionally, and drive measurable pipeline and ROMI in international markets.

I am a Content & Brand Marketing leader with 8+ years building full-funnel content, PR and demand-generation engines for complex B2B sectors including IT, fintech and professional services.

Armed with an MSc in Strategic Corporate Management, I translate complex products into SEO-led thought leadership and lead-nurture programs that generate qualified pipeline and measurable ROI/ROMI across international markets.

I take a hands-on, agile approach that blends strategy, execution and stakeholder alignment — notable wins include doubling a corporate LinkedIn audience, building a 1,000+ MQL pipeline on less than $60K, growing multi-country reach to 12M and improving ROMI by 10%.

I build marketing functions from scratch, create data-driven hypothesis-test-learn loops, and scale brand and customer marketing through integrated content systems, performance optimization and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand and Content

Current

Gehtsoft USA

Mar 2025 - Present (11 months)

Built the marketing and brand function for a US market entry, owning strategy, content, analytics and budget optimization; doubled LinkedIn audience, halved time-to-fill for pilot hires and validated revenue-aligned tactics from a $50K test budget.

Content Strategy Employer Branding Analytics A B Testing

Head of Content

Garage IT

Jul 2023 - Mar 2025 (1 year 8 months)

Built an integrated social content system and creative workflows that lifted engagement rate and CTR, rebuilt Instagram to increase followers, and scaled multi-country reach to 12M via geo-targeting and influencer partnerships.

Social Media Strategy Content Operations Influencer Collaboration Geo Targeting UGC Guidelines Creative Briefing CTR Optimization

Head of Brand and Content

Columbus

Nov 2020 - Mar 2023 (2 years 4 months)

Orchestrated integrated IMC across Russia/CIS/Middle East to generate 1,000+ C-level leads on under $60K, launched a webinar series adding 100+ leads, and improved ROMI by 10% through spend-mix optimization.

Integrated Marketing Lead Generation Webinars SEO SEM Pipeline Management ROMI Optimization

Marketing Manager

Severstal

Jan 2017 - Jan 2020 (3 years)

Opened new-market plays across CIS, MENAT and Europe with TAM sizing and channel mapping, and built analytics to support sales forecasting and resource allocation.

Market Research Go To Market Strategy Sales Analytics TAM Sizing Forecasting Reporting