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Yazmin AriasYA
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Yazmin Arias

@yazminarias

Program coordinator at Workday Enterprise who modernized the Guide to Operations by standardizing 500 slides and introducing AI-enabled solutions.

Costa Rica
Message

At Workday Enterprise, I supported Go-To-Market and Sales Enablement initiatives across North America and Europe. I modernized the “Guide to Operations” by consolidating and standardizing 500 slides of sales content while introducing AI-enabled solutions.

At El Domo Comunicación Agency, I coordinated more than 25 communications and technology projects for international and public-sector stakeholders, including UNESCO, UNFPA, and GIZ. I also managed project budgets and vendor payment coordination, and led planning and delivery of communications, web, and technology products.

At the Observatory of Development, University of Costa Rica, I developed the Research Center’s inaugural Communication Strategy and established its visual identity. At Stein Laboratories, I launched the “Reporters Program,” which achieved an 80% participation rate among members across its activities.

Experience

Work history, roles, and key accomplishments

Workday Enterprise logoWE

Senior Associate Go-To-Market Operations Analyst

Jul 2025 - Aug 2026 (1 year 1 month)

Supported global Go-to-Market and Sales Enablement initiatives across North America and Europe, coordinating with cross-functional stakeholders and senior leadership. Developed sales enablement resources and modernized the 'Guide to Operations' by consolidating 500 slides of sales content with AI-enabled solutions.

EA

Account Executive & Project Manager

El Domo Comunicación Agency

Jul 2020 - Jul 2025 (5 years)

Coordinated over 25 communications and technology projects for international and public-sector stakeholders including UNESCO, UNFPA, GIZ, and Costa Rican government institutions. Managed project budgets, prepared vendor payment orders, developed proposals, and led project planning and delivery.

SL

Communications Specialist

Stein Laboratories

Oct 2017 - Dec 2018 (1 year 2 months)

Developed, executed, and monitored multichannel communication strategies to enhance employee engagement and strengthen corporate messaging. Launched the 'Reporters Program' achieving an 80% participation rate and increased engagement in environmental and CSR campaigns by 20%.

Education

Degrees, certifications, and relevant coursework

UE

Universidad Empresarial

Technical Degree, Data Analysis

Ongoing technical degree in Data Analysis.

UC

UAB x Coursera

Certification, Internal Communication Management

Ongoing certification in Internal Communication Management.

PO

Private Training with Actor & Writer Wilmer Oconitrillo

Workshop, Storytelling Scenic Oral Narration

2019 - 2019

Workshop in Storytelling Scenic Oral Narration.

TR

Tecnológico de Costa Rica

Specialization, Project Management

Specialization in Project Management.

UR

Universidad de Costa Rica

Degree, Strategic Communication

Degree in Strategic Communication with completed coursework.

UR

Universidad de Costa Rica

Bachelor's Degree, Collective Communication

Bachelor's degree in Collective Communication with an emphasis in Public Relations.

GO

Google

Certification, UX Design

2023 - 2023

Certification in Basic Aspects of UX Design.

UR

Universidad de Costa Rica

Certification, Gamification for Communication Projects

2021 - 2021

Certification in Gamification for Communication Projects.

UR

Universidad de Costa Rica

Certification, Creativity

2021 - 2021

Certification in Introduction to Creativity.

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