ASAdrianne Serrano
@adrianneserrano
Results-driven MBA and Communications expert with over 10 years experience.
Costa RicaWhat I'm looking for
As a seasoned MBA and Communications expert, I have over a decade of experience leading communication and digital marketing strategies for global brands. My career has been marked by a results-driven approach, where I excel in project management, team leadership, and cross-functional collaboration. I am passionate about creating impactful campaigns that drive business growth and engagement.
Currently, I serve as the Business & Account Lead at BIT - Business Intelligence Thinking, where I lead communication and digital projects for clients such as Amazon and UberEats. My key achievements include generating 20% of the company's total revenue through new business opportunities and successfully managing Amazon's CST global campaign across multiple regions. I thrive in dynamic environments and enjoy mentoring teams to achieve their best work.
Throughout my career, I have developed a strong skill set in digital marketing, project management, and creative strategy. I have a proven track record of executing successful campaigns and fostering client relationships that align with corporate goals. I am eager to continue leveraging my expertise to create innovative solutions that resonate with audiences.
Experience
Work history, roles, and key accomplishments
Business & Account Lead
BIT - Business Intelligence Thinking
Apr 2023 - Present (2 years 1 month)
Led communication and digital projects for regional and global clients, including Amazon, Mission, UberEats, American Standard and GRUMA. Developed client relationships, identify business opportunities, and create strategic work proposals aligned with corporate goals. Managed a multidisciplinary team and oversaw project execution.
Creative Lead
BIT - Business Intelligence Thinking
Oct 2018 - Present (6 years 7 months)
Spearheaded creative strategies for advertising and corporate communication campaigns. Developed messaging, content, and creative assets for regional and local brands, including UberEats, 3M, Poxipol, and GRUMA. Managed and mentored a creative team of copywriters and designers.
Digital Strategist
IGD - Intergraphic Designs
Jan 2016 - Present (9 years 4 months)
Led digital strategy and web content teams, specializing in technology and innovation industries. Managed digital media campaigns, web strategies and provided consultancy and workshops on digital transformation and digital marketing.
Content Strategist
La Tres HAVAS
Jan 2015 - Present (10 years 4 months)
Led the digital content team, crafting strategies for regional and local clients. Developed brand strategies and communication campaigns for clients including Banco de Costa Rica, AED, Reckitt, and FIFCO. Supervised copywriters and supported art and production teams.
Senior Creative
La Tres HAVAS
Jan 2012 - Present (13 years 4 months)
Developed brand strategies and communication campaigns for clients including Banco de Costa Rica, AED, Reckitt, and FIFCO. Supervised copywriters and supported art and production teams.
Education
Degrees, certifications, and relevant coursework
Universidad Anáhuac, México Sur
Global Leadership MBA, Global Leadership
2008 - 2009
Completed a Master of Business Administration with a focus on Global Leadership.
UCUniversidad Rey Juan Carlos
Master in TV Journalism, TV Journalism
2004 - 2005
Obtained a Master's degree in TV Journalism, supported by a Fundación Carolina Scholarship.
URUniversidad de Costa Rica
Bachelor’s in Mass Communications, Mass Communications
1996 - 2003
Grade: Honors
Earned a Bachelor's degree in Mass Communications with Honors.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Job categories
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