Open to opportunities

William Gould

@williamgould

Message

I am a sales and operations leader driving revenue through strategic client relationships.

United States

Message

What I'm looking for

I seek a senior sales or business development role where I can drive revenue, build C-level relationships, lead teams, and deliver SaaS-based solutions with clear KPIs and growth opportunities.

I am a senior sales and operations leader with a proven track record of driving revenue and building long-term C-level relationships across SaaS, marketing, and cannabis industry clients. I combine strategic problem solving with entrepreneurial energy to create technology-based solutions that scale.

I have closed multimillion-dollar agreements, built a $3M sales pipeline, increased a key account's billing by 35%, and led initiatives that improved profit margins by 65% over five years. I regularly develop KPIs, execute SWOT analyses, and create sales and marketing collateral that advances go-to-market strategies.

I excel at consultative selling, SaaS implementations, account penetration, and leading cross-functional teams to deliver measurable business outcomes. I am motivated to solve complex client challenges and drive consistent, repeatable growth.

Experience

Work history, roles, and key accomplishments

Account Executive

The Cones Factory

Aug 2021 - Jul 2022 (11 months)

Account executive for a leading pre-roll company servicing adult THC and hemp industries; developed a custom cone line for an automated filling machine and built C-level relationships with major cannabis holding companies.

Account Management Cannabis Industry Sales Market Analysis Negotiation Client Relations

Account Executive

Flourish Software

Jan 2019 - Apr 2020 (1 year 3 months)

Account Executive for a seed-to-sale supply chain SaaS; led product demos, executed SWOT analyses and developed KPIs and marketing collateral to drive pipeline growth.

SaaS Sales KPIs SWOT)Sales Enablement PowerPoint Marketing Collateral CRM

Sales Director

Oregon Natural Roots

Jan 2018 - Jan 2019 (1 year)

Led sales and marketing for a high-end CO2 processor, implementing new targets that produced consistent 10% monthly revenue growth and closing major chain dispensary clients.

Sales Leadership Sales Growth SOP Development

Director, New Business Development

The Team Companies

Jan 2012 - Jan 2014 (2 years)

Led new business and account management for outsourced payroll services; closed a $3M payroll agreement and increased billing with a key account 35% by upselling related services and integrating a SaaS rights-management solution.

SaaS Solutions Payroll Solutions Enterprise Sales Negotiation Integration Stakeholder Management

Sales & Marketing

Preferred Media

Jan 2009 - Jan 2010 (1 year)

Developed new business sales and strategy for digital and physical asset storage, closing major ad agency and Fortune 100 accounts and designing a digital backup solution that helped clients save over 30% annually.

Enterprise Sales Digital Asset Management Go To Market Solution Design

Account Executive

American Color / Vertis Communications

Jan 2006 - Jan 2008 (2 years)

Sold photography, SaaS and digital asset solutions, building a $3M pipeline in under a year and delivering a large creative project for a major resort within 45 days of hire.

Sales Pipeline Development SaaS Project Delivery Account Management Digital Asset Management

Account Executive

Studio One East

Jan 2004 - Jan 2005 (1 year)

Developed new business for a full-service art studio, increased demand for retouching and design services and introduced a SaaS online proofing system, acting as project manager and trainer for clients.

Project Management Training Clients Creative Services Sales

Marketing/Brand Consultant

BGC Consulting, Inc.

Provided marketing, business development and operations consulting to cannabis and media clients; closed a contract to manage a Fortune 100 (Oracle) global airport advertising campaign and advised organizations on digital asset and content strategies.