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Bethany Semeiks

@bethanysemeiks

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Proven sales director with expertise in brand development and management.

United States

Message

What I'm looking for

I am looking for a role that fosters growth, innovation, and collaboration within a dynamic team.

I am a results-oriented leader with a proven track record in developing and managing brands and teams. With extensive experience in sales and business development, I have successfully led teams to achieve significant revenue growth, including increasing annual revenue from $50M to $100M within a year at MC Nutraceuticals. My approach combines enthusiasm, confidence, and integrity, ensuring that I meet and exceed goals consistently.

Throughout my career, I have demonstrated my ability to coach and mentor teams, fostering a culture of accountability and operational excellence. My experience spans various roles, including Sales Director and General Manager, where I have successfully launched new products, redesigned operational procedures, and improved communication across teams. I am passionate about leveraging market research and community outreach to drive brand loyalty and growth.

Experience

Work history, roles, and key accomplishments

Current

Sales Director

Current

MC Nutraceuticals

Feb 2024 - Present (1 year 5 months)

Led a team of 10+ Account Executives to increase annual revenue from $50M to $100M. Introduced multiple new products and collaborated with the marketing team to boost client engagement through email campaigns and strategic calls.

Sales Management Business Development Lead Generation Product Launch SOP Development HubSpot Cold Calling Market Research

General Manager

iKrusher

Jan 2023 - Feb 2024 (1 year 1 month)

Achieved quarter-over-quarter growth in a highly competitive market by managing and coaching a team of 5 sales representatives. Identified and analyzed changing market trends to discover new opportunities for clients.

Sales Management Strategic Selling Market Analysis Operational Excellence Warehouse operations SOP Development

Sales Director

NuLeaf Naturals

Nov 2019 - Dec 2022 (3 years 1 month)

Enhanced sales staff accomplishments by planning solution delivery, answering technical questions, and mentoring team members. Established and maintained relationships with key accounts and managed email marketing campaigns.

Sales Training Key Account Management Email Marketing Event Management Technical Knowledge Professional Development

Sales

Gofire

Jun 2018 - Nov 2019 (1 year 5 months)

Recruited to lead sales, then transitioned to marketing to build community for the organization. Created and managed the monthly educational series '21st Century Cannabis,' securing sponsorships and increasing exposure.

Community Building Event Planning Marketing Strategy Content Creation ROI Analysis

Marketing Consultant

Jul 2015 - Jun 2018 (2 years 11 months)

Established brand loyalty through market research and plan execution, developing competitive analyses to maintain and increase market share. Identified new growth opportunities and analyzed financial statements for fund allocation.

Digital Strategy Event Planning Market Research Competitive Analysis Growth Strategy Financial Analysis Communication Skills

Co-Founder

Wicked Skatewear

Apr 2008 - Jun 2015 (7 years 2 months)

Co-founded Wicked Skatewear, developing it into a lifestyle brand and a million-dollar organization within three years. Built and maintained a strong social media presence with over 30k engaged followers.

Co Founder Brand Development Marketing Strategy Social Media Management SEO retail management Financial Analysis

Education

Degrees, certifications, and relevant coursework

University of Maryland School of Pharmacy

Master of Science, Cannabis Science and Therapeutics

2021 - 2023

Focused on Cannabis Science and Therapeutics, gaining specialized knowledge in this emerging field. Completed coursework and research relevant to the scientific and therapeutic aspects of cannabis.

University of California, Irvine

Masters of Business Administration, Business Strategy and Marketing

2008 - 2010

Concentrated on Business Strategy and Marketing, developing expertise in strategic planning and market analysis. Acquired skills in leadership, financial management, and brand development.

University of Maryland

Bachelor of Science, Environmental Science and Policy

1998 - 2001

Majored in Environmental Science and Policy, with a concentration on Land Management. Studied principles of environmental conservation, policy development, and sustainable land use practices.