Looking for a job

Krys Cham

@krys

Message

Dynamic marketing specialist with over 10 years of experience.

Malaysia

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and innovation in marketing strategies.

Hello! I am a dynamic marketing specialist with over 10 years of experience in branding, digital marketing, and event execution. I excel in managing both online and offline campaigns, influencer collaborations, and social media strategies. My passion lies in optimizing marketing efforts, leading teams, and driving brand awareness.

Currently, I serve as the General Manager at Creative Lead Sdn Bhd, where I built and led a team to develop core business operations and marketing structures. I oversee budget planning, resource allocation, and operational efficiency to scale the business. My previous roles include Senior Marketing Manager and Project Manager, where I successfully executed marketing initiatives and campaigns that significantly enhanced brand presence and engagement.

With a strong educational background, including a BA (Hons) in Business Enterprise, I am committed to developing long-term marketing roadmaps and establishing a strong market foothold for the companies I work with. I thrive in collaborative environments and am always looking for innovative ways to enhance digital marketing effectiveness.

Experience

Work history, roles, and key accomplishments

Current

General Manager

Current

Creative Lead Sdn Bhd

May 2024 - Present (1 year 2 months)

Built and led a team for this startup company, developing core business operations and marketing structure. Oversaw budget planning, resource allocation, and operational efficiency to scale the business.

Team Leadership Business Operations Marketing Strategy Budgeting Resource Allocation

Senior Marketing Manager

The Bone Concept Sdn Bhd

Jan 2023 - Present (2 years 6 months)

Led marketing initiatives for Tit Tar Man, executing online and offline marketing strategies. Spearheaded marketing campaigns for The Concept Sdn Bhd, a subsidiary of T Group.

Marketing Strategy Online Marketing Offline Marketing Campaign Management Influencer Marketing

Project Manager

Pb2 Marketing & Advertising Sdn Bhd

Jan 2019 - Present (6 years 6 months)

Designed, built, and maintained clients’ social media presence. Planned and executed social media advertising campaigns and promotional events.

Social Media Management Campaign Management Digital Marketing seo writing

Senior Marketing Executive

Cilantro Culinary Academy

Jan 2018 - Present (7 years 6 months)

Developed and executed marketing strategies to drive student enrollment. Conducted market surveys and competitor analyses to identify growth opportunities.

Marketing Strategy Market Research Competitor Analysis Data Management Communication Skills

Senior A&P Executive

Popular Book Co. (M) Sdn Bhd

Jan 2014 - Present (11 years 6 months)

Planned and executed marketing campaigns and in-store promotional events. Managed advertising budgets, ensuring cost-effective brand exposure.

Marketing Campaigns Event Management Budget Management Visual Merchandising Public Relations

Education

Degrees, certifications, and relevant coursework

University College Birmingham

BA (Hons) Business Enterprise, Business Enterprise

Grade: 2nd Upper Class Honour

Achieved a 2nd Upper Class Honour in Business Enterprise. The program focused on developing entrepreneurial skills and understanding business operations.

Tunku Abdul Rahman College

Diploma in Business Administration, Business Administration

Grade: Distinction (CGPA 3.89/4.00)

Graduated with Distinction, achieving a CGPA of 3.89/4.00. The diploma provided a strong foundation in business principles and administrative practices.