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Jeannie User

@jeannieuser

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Strategic marketer specializing in consumer insights and social performance.

Malaysia

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What I'm looking for

I seek a regional or global role where I can apply consumer insights, social analytics and AI-enabled modelling to drive measurable growth, collaborate cross-functionally, and scale data-informed marketing strategies.

I am a marketing professional with 5+ years of agency experience across integrated communications planning, performance data and business-led strategic development. I drive consumer insights, social performance analytics and full-funnel media strategies to translate data into measurable commercial outcomes.

I have led winning new‑business pitches, established performance dashboards and delivered campaigns that generated substantial leads and conversion uplifts. I am curious about AI-enabled consumer modelling and seek roles bridging data, consumer behaviour and strategy across regional or global teams.

Experience

Work history, roles, and key accomplishments

Strategy Manager - Social Performance

GrowthOps Asia

Sep 2025 - Dec 2025 (3 months)

Analyzed social listening and analytics datasets to produce executive narratives and performance benchmarks, and curated FY’26 social playbooks to inform content and narrative directions.

Analytics Reporting Playbook Development Benchmarking Executive Communication Optimization Competitive Analysis

Strategy Manager

Colony Group

Nov 2024 - Aug 2025 (9 months)

Developed marketing and communication frameworks and synthesized consumer behaviour insights into strategic recommendations, driving stakeholder-aligned execution plans and evaluation metrics.

Integrated Communications Consumer Insights Strategic Planning Presentation Stakeholder Management Reporting Framework

Senior Executive Media Strategy

Mindshare Group

Aug 2022 - Aug 2024 (2 years)

Led full-funnel integrated marketing strategies and performance analytics, delivering measurable outcomes including 1,300 META leads and 215% uplift in landing page conversions from Google Ads & SEO.

Media Strategy Performance Analytics Full Funnel Marketing Training New Business Pitches

Brand Executive

Ensemble Worldwide

Jun 2020 - Apr 2021 (10 months)

Supported integrated campaign planning and brand management across digital and offline channels, conducting market research and competitive scans to inform communication strategies.

Campaign Planning Brand Management Market Research Competitive Analysis Communication Strategy

Education

Degrees, certifications, and relevant coursework

Auckland University of Technology

Bachelor of Arts, Communication Studies

2017 - 2018

Activities and societies: AUT Student Ambassador; Member of Oceanian Leadership Network; Recipient of AUT Edge Award; Uniprep leadership and mentorship activities.

Completed a Bachelor of Arts in Communication Studies with a major in Advertising Creativity and participated in leadership and student ambassador activities focused on community engagement and mentorship.