Open to opportunities

Shaun Ong

@shaunong

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Head of Social Media and Project Manager specializing in digital marketing and campaign delivery.

Malaysia

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What I'm looking for

I seek a leadership role in digital marketing or social media where I can lead teams, drive strategy, and deliver measurable growth with collaborative culture and clear client impact.

I am a Head of Social Media and Project Manager with broad experience delivering end-to-end digital marketing campaigns for global and local brands. I have led teams of designers and executives to manage multiple social accounts and drive measurable performance improvements.

Throughout my career I won and managed accounts for brands including Benzac (Galderma), Toshiba Lifestyle Malaysia, Kawasaki, Modenas and Nixoderm, and launched a local pet care brand with original mascot design and roadshows. I create, budget and execute tailored campaigns, IOs, quotations and monthly reports while maintaining close client relationships.

I've managed Meta Ads, EDMs, community management, e-commerce and analytics to increase ROAS and average cart value, and I coordinated partnerships and events with luxury brands. I also have hands-on experience in creative ideation, copywriting, performance media and project management.

I’m adaptable, collaborative and communicative, with a record of improving campaign outcomes and earning formal recognition for strong performance. I seek roles where I can lead teams, scale social strategies and deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Head of Social Media

InfluAsia Sdn. Bhd.

Apr 2024 - Mar 2025 (11 months)

Led social media team and managed 9 global-brand accounts, winning contracts and delivering end-to-end campaigns while overseeing budgeting, reporting and client relationships.

Social Media Management Team Leadership Campaign Planning Client Servicing Meta Ads Management Budgeting Reporting Creative Direction

Brand Strategist cum Project Manager

InfluAsia Sdn. Bhd.

May 2023 - Mar 2024 (10 months)

Managed brand strategy and projects including nationwide road tours and a local pet care brand launch; provided marketing consultancy and led account management and budgeting.

Brand Strategy Project Management Event Execution Account Management Budgeting Client Servicing Market Launches Strategic Planning

Digital Marketing Specialist

The RuMa Hotel and Residences

Jan 2021 - Dec 2022 (1 year 11 months)

Created and managed content, EDMs and paid media for hotel, spa and F&B, increasing ROAS from 7.14% to 18.2% and raising average cart value from RM1,028 to RM1,986.

Content Creation Meta Ads EDM Analytics Community Management Reporting Partnership Management

Digital Marketing Executive

Studio20 Sdn. Bhd.

Jan 2020 - Dec 2021 (1 year 11 months)

Executed performance marketing and creative campaigns on Facebook and Google, handled daily ad monitoring, copywriting, community management and client reporting.

Performance Marketing Google Ads Facebook Ads Copywriting Community Management Reporting Client Servicing

Content Intern

Studio20 Sdn. Bhd.

Jan 2016 - Dec 2017 (1 year 11 months)

Researched social trends, managed community interactions, scripted video ads and produced monthly post-performance reports while presenting weekly trend insights.

Community Management Script Writing Reporting Trend Analysis Presentation Content Creation

Education

Degrees, certifications, and relevant coursework

University of Derby

Bachelor of Arts (Hons) Business Management, Business Management

2016 - 2019

Grade: 2:1 (Upper Second-class Honours), CGPA: 3.37

Activities and societies: Led student teams; President and Vice President of Cheerleading Club; participated in community management and campaign projects.

Completed a BA (Hons) Business Management with a 2:1 (Upper Second-class Honours), focusing on business management, research, analysis and digital campaign monitoring.