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WALTER MUHADI

@waltermuhadi

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Senior Business Development Manager driving revenue growth and regional expansion across East Africa and COMESA.

Kenya

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What I'm looking for

I want to drive revenue through end-to-end sales, partner-led market expansion, and data-driven decision-making—while leading teams to exceed targets, improve cash flow, and deliver seamless execution across East Africa/COMESA.

I’m a results-driven Business Development leader with 15+ years of progressive experience leading revenue growth, strategic partnerships, and market expansion across East Africa and the COMESA region. I manage the end-to-end sales cycle and build customer-centric solutions that help consistently achieve and exceed targets.

Across ICT, energy, construction, real estate, and service-based industries, I strengthen market entry strategies, key account relationships, and distributor/channel networks to unlock repeat business and long-term account value. I’ve delivered measurable commercial impact, including a 25% increase in annual revenue at Space Engineering Ltd and sustained monthly target attainment (70%–90%) across KES 3M–KES 10M ranges.

I also lead with data and operational discipline—using market intelligence, CRM analytics, performance dashboards, and forecasting to guide pricing, training, service delivery, and executive decision-making. As a people leader, I build, mentor, and coach high-performing sales teams (Salesperson of the Year in 2022 and 2023), while coordinating cross-functional stakeholders from finance and supply chain to marketing and technical teams to ensure seamless delivery and strong cash-flow performance.

Experience

Work history, roles, and key accomplishments

Current

Business Dev. Manager (East Africa)

Current

Richome International Company

Feb 2025 - Present (1 year 5 months)

Drive regional business operations across East African markets, accountable for revenue growth, market expansion, and strategic initiatives. Lead and mentor regional sales teams and oversee the complete sales lifecycle from lead generation through contract execution, invoicing, logistics, and delivery.

Regional Business Development Revenue Growth Sales Team Leadership KPI Tracking Sales Lifecycle Lead Generation Contract Negotiation Logistics Coordination Market Intelligence Strategic Planning Stakeholder Management Competitive Analysis

Business Dev. Manager (Roofing)

Space & Style Ltd

Jun 2024 - Jan 2025 (7 months)

Develop strategic business reports and market intelligence to improve internal training and service delivery processes. Lead COMESA market expansion by establishing distribution partnerships and support junior executives through coaching and CRM-focused mentorship.

Market Intelligence Business Reporting COMESA Market Expansion Market Entry Strategies Mentorship Forecasting Cross Functional Collaboration Sales Forecasting Regional Performance Indicators

Business Dev. Manager (Internet)

Space Engineering Ltd

Dec 2022 - May 2024 (1 year 5 months)

Lead business development initiatives resulting in a 25% increase in company revenue and recognition as Best Salesperson of 2023. Manage client relationships, build and manage a sales pipeline, and deliver monthly performance reports using CRM and analytics.

Business Development Revenue Growth Customer Retention Sales Pipeline Management CRM Analytics Cross Functional Collaboration performance reporting

Business Dev. Manager (Energy)

Turnaxis Ltd

May 2021 - Oct 2022 (1 year 5 months)

Forge partnerships in renewable energy and sustainability initiatives to expand market reach and drive business growth. Prepare commercial proposals, support clean energy solution development, and manage business development KPIs and performance reporting.

Renewable Energy Business Development Strategic Partnerships Sustainability Initiatives Clean Energy Solutions Promotion performance reporting

Sales Team Leader

POA Internet Ltd

Dec 2018 - Apr 2021 (2 years 4 months)

Train, coach, and manage sales team members to build a high-performance sales culture. Improve customer service delivery, refine sales strategies using competitor and market analysis, and consistently meet monthly revenue targets.

Sales Team Leadership Coaching and Mentoring Sales Performance Management Competitive Analysis Revenue Targets

Sales Manager

Sweet Title Ltd

Jan 2016 - Oct 2018 (2 years 9 months)

Design and execute real estate sales strategies to drive revenue growth and market penetration. Analyze team performance, optimize workflows to improve productivity and deal closure rates, and coach junior sales staff to meet monthly revenue targets.

Real Estate Strategy Sales Performance Coaching Revenue Targets