Open to opportunities

Leon Mutua

@leonmutua

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Business development and client relations leader driving revenue growth in SaaS and digital markets.

Kenya

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What I'm looking for

I seek a senior sales or business development role where I can drive market expansion, build partnerships, lead teams, and use data-driven strategies to grow recurring revenue.

I am a business development and client relations professional with over nine years' experience across digital marketing, events, logistics and SaaS (Fintech). I've consistently grown revenue through strategic planning, cold outreach, product demonstrations and partnership development.

At Sofascore I expanded presence across 54 African markets, led the fastest-growing market launch in eight months and met aggressive onboarding and retention KPIs; previously I drove 30% sales growth at Konsyg and improved conversion and pipeline engagement across multiple roles.

I focus on data-driven sales strategies, building high-performing teams and establishing strategic partnerships to diversify revenue and optimize customer lifetime value, supported by certifications in cross-border contracts and market access.

Experience

Work history, roles, and key accomplishments

Current

Key Account / Affiliate Manager

Current

Sofascore

Jun 2024 - Present (1 year 3 months)

Managed and expanded Sofascore’s footprint across 54 African markets, leading the fastest-growing market expansion in 8 months and meeting onboarding quotas of 50 affiliates/month and 350 first-time deposits/month while maintaining 64%-80% retention.

Account Management Affiliate Marketing Market Expansion Sales Strategy Partnership Development Data Driven Sales KPI Tracking

Sales Operations Consultant

SmartRecovery

Jul 2023 - Jun 2024 (11 months)

Developed SOPs for abandoned cart recovery and optimized sales pipeline processes, reducing customer acquisition cycle time by 11% and improving conversion efficiency.

Sales Operations SOP Development Pipeline Management Process Improvement CRM

Account Manager

Konsyg (PikoHANA)

Jan 2022 - Jul 2023 (1 year 6 months)

Increased sales by 30% and achieved a 40% lead conversion rate by implementing strategic client engagement and performance models that boosted pipeline engagement by 20% and team efficiency by 25%.

Account Management Client Engagement Sales Strategy Lead Conversion Pipeline Management Performance Optimization CRM Upselling

Growth Consultant

FLEET

Jun 2021 - Dec 2022 (1 year 6 months)

Led go-to-market for a SaaS last-mile delivery tool achieving 5% market penetration, recruited a business development team and improved performance tracking by 30% via business intelligence integration.

Go To Market SaaS Sales Team Building Market Penetration Business Intelligence Performance Tracking Sales Enablement

Account Manager

MIE Group

Jan 2020 - Dec 2020 (11 months)

Managed B2B trade show projects, increasing event success by 20%, securing sponsorships and exhibitors that drove a 15% revenue increase and establishing partnerships that boosted collaborations by 25%.

Event Management Account Management Sponsorship Sales B2B Sales Partnership Development Stakeholder Management Revenue Growth

Sales Executive

TUKO Media

Jan 2019 - Dec 2019 (11 months)

Exceeded quarterly targets by 30%, increased business growth by 9% and improved customer retention and spend by 20% through proactive client acquisition and tailored sales strategies.

Customer Acquisition Revenue Growth Customer Retention Negotiation Prospecting Relationship Management

Business Development Executive

Genesis Interactive

Jan 2018 - Dec 2018 (11 months)

Surpassed quarterly KPI targets by 35% and expanded revenue streams by 25% through new client acquisition and upselling strategies to maximize customer lifetime value.

Business Development Lead Generation Upselling KPIs Sales Strategy