Open to opportunities

Vikki Fraser

@vikkifraser

I build HubSpot and revenue operations systems that connect marketing activity to pipeline and revenue.

I modernized revenue infrastructure at Psychological Assessment Resources by implementing HubSpot Marketing, Sales, and Service Hubs, migrating D365 data, and creating transaction-level revenue tracking for full-funnel ROI analysis.

At CareMetx, I built a HubSpot automation instance and CRM migration foundation for complex pharmaceutical hub sales processes, improving visibility into pipeline velocity and revenue forecasting. Previously, at HostDime Global Data Centers, I helped scale global revenue from $7.2M to $21.4M through SEO-driven growth while building an in-house digital marketing team.

I bring 15+ years of experience connecting Marketing, Sales, IT, data governance, automation, analytics, website infrastructure, and go-to-market execution across B2B, SaaS, healthcare technology, and enterprise organizations.

Experience

Work history, roles, and key accomplishments

Marketing Operations Manager

Psychological Assessment Resources

Apr 2023 - Jan 2026 (2 years 9 months)

Recruited to modernize marketing infrastructure and create revenue visibility within a 47-year-old psychological assessment company. Implemented HubSpot Marketing, Sales, and Service Hubs from the ground up, consolidating systems and reducing MarTech cost overhead.

HubSpot D365 CRM Migration Marketing Automation Lead Routing GA4 GTM Sitefinity JavaScript SEO Email Marketing Data Governance

Marketing Operations Manager

CareMetx

Jun 2021 - Mar 2023 (1 year 9 months)

Established scalable marketing automation and CRM infrastructure within a pharmaceutical hub technology company. Built HubSpot Marketing Automation instance from scratch to support multifaceted demand generation campaigns.

HubSpot CRM Migration Marketing Automation Demand Generation Jira WordPress Paid Media ICP Target Account Prioritization

Senior Digital Marketing Manager

Windward Consulting Group

Mar 2020 - Apr 2021 (1 year 1 month)

Directed SEO, analytics, and inbound marketing for a Fortune 1000 federal consulting firm. Achieved #1 rankings and featured snippets for high-value industry keywords.

SEO Google Analytics Google Ads HubSpot Inbound Marketing Content Strategy Web Management

Director of Marketing

HostDime Global Data Centers

Sep 2011 - Feb 2020 (8 years 5 months)

Led global digital marketing strategy for international data center and cloud provider. Contributed to scaling global revenue from $7.2M to $21.4M through SEO-driven growth.

SEO PPC Branding Content Analytics Media Relations PR Team Leadership Web Development

Owner

Ravensworth Consulting

Jan 2004 - Dec 2011 (7 years 11 months)

Provided web development, CRM launch and customization, SEO consulting, and Linux server hosting services.

Web Development CRM SEO

Director of Marketing

DigiBelly / 312

Jan 2003 - Dec 2004 (1 year 11 months)

Led full marketing strategy for P2P software launch including CRM, website development, sales materials, call center coordination, and go-to-market execution.

Marketing Strategy CRM Marketing Materials Call Coordination Go To Market Web Development