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Matthew HofackerMH
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Matthew Hofacker

@matthewhofacker

HubSpot architect and RevOps leader. I build the CRM systems, integrations, and AI automations B2B revenue teams run on. Remote, FT or fractional.

United States
Message

I'm a Revenue Operations and Marketing Operations leader with 7+ years in B2B SaaS and about 8 years as a HubSpot admin. I'm happiest building: CRM architecture, system integrations, migrations and cleanups that turn a messy GTM stack into one that sales, marketing, CS and finance can actually trust.

What I've built:

- HubSpot-to-NetSuite quote-to-cash integration for a robotics company using n8n, the NetSuite API and Avalara, with SOX-aligned approval controls

- A full CRM remediation for a SaaS company preparing to raise capital: audited 225+ workflows (retired 134), took duplicate company groups from 1,279 to zero, and rebuilt pipelines to close a $1.0–2.3M reporting gap

- Lead routing, scoring, attribution models and executive dashboards as Director of Sales & Marketing Ops at Edgio (a $300M+ revenue company), plus an Oracle ERP–HubSpot integration and the HubSpot commission workflows Finance used for payouts

- Salesforce-to-HubSpot migration for 150+ users at Limelight Networks, reaching 95% adoption within 30 days

- AI and automation in production: n8n pipelines with LLM steps for enrichment and routing, and a multi-agent content engine that cut draft time from weeks to hours

Since 2025 I've worked as a fractional RevOps lead and HubSpot architect for B2B clients in SaaS, robotics and fintech. I'm Upwork Top Rated Plus and a partner with a HubSpot agency.

Tools: HubSpot (all hubs), Salesforce, n8n, Zapier, NetSuite, Gong, ZoomInfo, Apollo, Segment, GA4, Looker.

Looking for: remote RevOps, Marketing Ops or GTM Systems roles (Manager to Director), or fractional and contract HubSpot/RevOps engagements.

Experience

Work history, roles, and key accomplishments

LN

Marketing Operations Manager

Limelight Networks

Dec 2021 - Oct 2022 (10 months)

Directed a complete Salesforce-to-HubSpot migration for 150+ users, rebuilding automated workflows and training teams to reach 95% user adoption within 30 days.

MO

Growth Marketing Operations Manager

MoovWeb

Mar 2021 - Nov 2021 (8 months)

Managed Salesforce administration and data hygiene for a growth-stage technology company.

Education

Degrees, certifications, and relevant coursework

Old Dominion University logoOU

Old Dominion University

Bachelor of Science in Business Administration, Marketing

Bachelor of Science in Business Administration with a focus on Marketing.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Service Hub Certified, Customer Service

Certification in HubSpot Service Hub.

Google logoGO

Google

Google Conversion Optimization, Marketing

Certification in Google Conversion Optimization.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Sales Software Certified, Sales

Certification in HubSpot Sales Software.

Google logoGO

Google

Google Ads Display Certified, Advertising

Certification in Google Ads Display.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Reporting Certified, Analytics

Certification in HubSpot Reporting.

Google logoGO

Google

Google Ads Search Certified, Advertising

Certification in Google Ads Search.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Revenue Operations Certified, Revenue Operations

Certification in HubSpot Revenue Operations.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Inbound Certified, Marketing

Certification in HubSpot Inbound.

Google logoGO

Google

Google Analytics 4 Certified, Analytics

Certification in Google Analytics 4.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Marketing Hub Certified, Marketing

Certification in HubSpot Marketing Hub.

HubSpot Academy logoHA

HubSpot Academy

HubSpot Contextual Marketing Certified, Marketing

Certification in HubSpot Contextual Marketing.

Google logoGO

Google

Google Ads Video Certified, Advertising

Certification in Google Ads Video.

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