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Chris Giancamilli

@chrisgiancamilli

I build scalable marketing automation, attribution, and lead lifecycle systems.

United States
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What I'm looking for

I'm looking to keep building my skill set and taking on new challenges while creating scalable MarTech, automation, data, and reporting systems that empower marketing, sales, and revenue teams.

I've built marketing operations systems at PandaDoc, Splash, WatchGuard Technologies, Marchex, and Vertafore, helping sales, marketing, and revenue teams find peace of mind through reliable automation, reporting, and data processes.

At PandaDoc, I built HubSpot lead-scoring automation using marketing behavior and product signals, increasing the initial lead qualification rate from 11% to 29%. I also rebuilt UTM tracking, managed Chili Piper routing, and maintained lead lifecycle, source-data, and multi-touch attribution processes across HubSpot, Chili Piper, and Salesforce.

At Splash, I administered Marketo, established an ABM scoring framework with 6sense, improved email engagement, reduced database size by 9.7%, and cut Marketo-to-Salesforce sync time from three hours to 15 minutes. I enjoy building comprehensive MarTech stacks that meet organizational needs, empower marketing teams, and keep me learning new ways to level up marketing and sales organizations.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

California State University San Marcos logoCM

California State University San Marcos

Bachelor's degree, Literature and Writing Studies

2008 - 2012

Bachelor's degree in Literature and Writing Studies from California State University San Marcos.

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