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Joshua Rotenberg

@joshuarotenberg

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Marketing and revenue operations leader specializing in HubSpot integrations and pipeline optimization.

United States

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What I'm looking for

I’m seeking a senior role in marketing/revenue operations where I can design scalable automation, integrate CRM systems, improve pipeline visibility, and partner cross-functionally to drive measurable revenue impact.

I am a marketing and revenue operations professional with 15+ years designing, administering, and optimizing systems that connect marketing demand to closed revenue. I specialize in hands-on HubSpot administration across Marketing Hub, Operations Hub, and HubSpot–Salesforce integrations to drive reliable lead lifecycle workflows and data integrity at scale.

My background spans B2B SaaS, agency, and client-side environments where I translate operational complexity into practical, repeatable systems non-technical teams can use. I have built lead scoring models, lifecycle architectures, automated nurture and routing workflows, and pipeline reporting dashboards that give leadership visibility into what’s working.

As a founder and operator, I’ve delivered end-to-end HubSpot implementations, Salesforce integrations, intake and qualification workflows, and client-facing reporting that improved conversion and reduced manual friction. I advise on GTM tool selection, CRM architecture, and AI-assisted workflow design to increase marketing throughput without adding headcount.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Operations Lead

Current

Solenzo LLC

Feb 2025 - Present (1 year 4 months)

Designed and implemented end-to-end HubSpot marketing automation and HubSpot–Salesforce integrations for B2B service clients, improving lead-to-opportunity conversion through automated routing and reporting dashboards.

HubSpot Workflow Automation Lead Scoring Google Analytics Data Governance CRM Architecture

Account Executive

LevelAgency

Sep 2024 - Feb 2025 (5 months)

Managed integrated digital marketing campaigns for national clients and built campaign performance reporting frameworks to drive optimization recommendations and improve lead capture.

Campaign Management SEO Paid Media Landing Page Optimization performance reporting Conversion Optimization

Channel Partnerships

Birdeye

Feb 2023 - Apr 2024 (1 year 2 months)

Built and managed strategic partner relationships and onboarding campaigns to drive adoption of marketing automation and reputation management solutions, reducing implementation friction with training and documentation.

Partner Onboarding Training Workflow Design Sales Engineering Documentation Marketing Automation Customer Success

Account Executive / Sales Operations

Fetch & Funnel

Sep 2022 - Feb 2023 (5 months)

Managed client accounts focusing on campaign execution and performance reporting while refining processes to improve reporting accuracy and reduce handoff errors across teams.

Account Management Campaign Execution performance reporting Process Improvement Workflow Optimization

Account Manager, Onboarding Lead

Wix.com

Aug 2020 - Aug 2022 (2 years)

Managed a high-value account portfolio and led onboarding operations, contributing to a 30% increase in website traffic and 25% improvement in conversion rates for e-commerce clients through site and marketing alignment.

Onboarding Client Consulting Website Optimization Conversion Rate Optimization Marketing Automation Team Leadership Reporting

Account Executive

Accelo

Apr 2018 - Jul 2020 (2 years 3 months)

Sold professional services automation software and partnered with implementation teams to guide onboarding, workflow design, and API/reporting configuration for mid-sized organizations.

SaaS Sales Implementation Support Reporting Configuration Client Onboarding Professional Services

Co-Owner / Operations Lead

StandingAkimbo

Jun 2010 - Sep 2012 (2 years 3 months)

Built compliance and customer management systems and early operational infrastructure, including intake processes and reporting systems that scaled the business to profitability.

Operations Management & Compliance Intake Process Reporting Systems Vendor Management Customer Engagement Process Design

Education

Degrees, certifications, and relevant coursework

Coursera / Google

Professional Certificate, Digital Marketing

Completed the Google Digital Marketing & E-Commerce Professional Certificate through Coursera, covering digital marketing fundamentals and e-commerce strategies.

Colorado State University

Bachelor of Liberal Arts, Liberal Arts

Completed a Bachelor of Liberal Arts with a minor in Political Science at Colorado State University, focusing on broad interdisciplinary coursework and foundational analytical skills.