Open to opportunities

Mark Skalla

@markskalla

Message

Proven marketing & operational leader

United States

Message

What I'm looking for

I am looking for a challenging role that leverages my expertise in marketing and operations to drive revenue growth and operational excellence. I am interested in a company culture that values innovation, continuous improvement, and teamwork.

As a seasoned marketing and operational leader, I have a robust track record of driving revenue growth and operational excellence. With over 15 years of experience, I have shattered company records and set new benchmarks in marketing performance. My expertise lies in transforming underperforming teams into high-performing powerhouses, consistently delivering exceptional results.

I excel in harnessing data-driven insights to make strategic decisions, driving sustained growth and success. My leadership has led to groundbreaking campaigns, streamlined processes, and a culture of continuous improvement. I am committed to strategy, execution, and the occasional strategic coffee break.

Throughout my career, I have demonstrated my ability to revitalize financial health, expand customer bases, and enhance operational efficiency. I am a results-driven professional with a passion for innovative marketing strategies and operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Chief Operations Officer

Current

Stitchin' Heaven

Jul 2022 - Present (2 years 11 months)

Revitalized financial health by transforming a $200K loss into a $600K profit in the first year. Expanded customer base by over 40% and improved operational efficiency through streamlined workflows. Led record-breaking marketing campaigns and orchestrated the company's largest annual event.

Financial Management Customer Retention Marketing Strategy Event Management Team Leadership Process Improvement Data Analysis

Director of Digital Marketing & Ad Operations

ConversionLogix

Jul 2021 - Jul 2022 (1 year)

Managed daily operations for search, social, and display campaigns for over 1.8K clients. Optimized reporting processes, resulting in significant time savings. Launched a new SEO service product that forecasted substantial revenue growth.

Digital Marketing Ad Operations Team Management SEO Reporting Revenue Campaign Management Data Analysis Client Services

Chief Marketing & Operations Officer

Axiom Digital Marketing

Jun 2015 - Jun 2021 (6 years)

Drove sales success through data-driven marketing insights and lead generation strategies. Established marketing operations from the ground up, achieving rapid revenue generation and significant client conversion rates.

Marketing Strategy Data Analysis Lead Generation Client Management Revenue Social Media Management Content Marketing Process Development Team Building

Director of Marketing & Strategic Initiatives

Turnkey Systems

Apr 2014 - Jan 2015 (9 months)

Created strategic marketing plans and managed multiple projects to achieve revenue goals. Streamlined operations through automation and led successful inbound marketing strategies.

Marketing Strategy Project Management Inbound Marketing Content Creation Social Media Marketing ROI Optimization Market Research

Executive Marketing Consultant

Self-Employed

Apr 2012 - Mar 2014 (1 year 11 months)

Provided marketing consulting services to improve acquisition costs and conversion rates. Managed content development and SEO strategies, resulting in significant traffic and ranking improvements for clients.

Marketing SEO Content Development Data Analysis PPC Email Marketing

Senior Marketing Manager

Page One Priority

Oct 2010 - Feb 2012 (1 year 4 months)

Led an online marketing team, managing multiple client projects and overseeing website development. Optimized client operations and enhanced content strategies to improve SEO and engagement.

Team Leadership Project Management SEO Content Strategy Client Management Web Development Marketing Automation Social Media Marketing Performance Analysis

VP Sales & Marketing

Apex Mortgage Solutions

Aug 2006 - Oct 2010 (4 years 2 months)

Oversaw sales and marketing strategies to achieve company growth. Developed and implemented effective marketing initiatives to enhance customer engagement and drive revenue.