Open to opportunities

Daniela Guardarrama

@danielaguardarrama

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Marketing and communications manager driving growth, brand positioning, and lead generation across digital channels.

Spain

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What I'm looking for

I seek a growth-oriented role where I can lead brand strategy, scale user acquisition through paid and organic channels, work cross-functionally, and measure impact to drive business results.

I am a Marketing and Communications Manager with international experience across Latin America and Europe, combining consumer psychology, neuromarketing, and PR to build growth-focused brand strategies. I lead digital growth initiatives, performance campaigns, and content strategies with measurable impact.

At Healmind (SaaS) I executed Meta and Google Ads campaigns and optimized performance with Metricool and PostHog, contributing to a 67% increase in lead generation while designing web and digital assets in Figma and Canva.

My background includes end-to-end event production and B2B strategy in the energy sector, leading brand and digital marketing for consumer brands with substantial organic growth, and long-term experience in broadcast PR and partnership management. I bring strategic vision, creative execution, and data-driven optimization to scale brands and acquire users.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Brand Manager

Current

Healmind

Jun 2025 - Present (9 months)

Executes digital growth strategy for a SaaS platform, managing Meta and Google Ads to drive user acquisition and increasing lead generation by 67% through performance optimization and analytics.

Meta Ads Google Ads Performance Marketing Metricool PostHog Content Strategy Canva Capcut

Growth & Brand Marketing Strategist

Inhiset & WHY H2 Plus

Apr 2024 - Jun 2025 (1 year 2 months)

Led end-to-end event production and corporate branding in the hydrogen and renewable energy sector, improving stakeholder engagement and driving B2B visibility via LinkedIn and targeted CRM campaigns.

Event Production Branding Email Marketing CRM Management Visual Design Stakeholder Engagement

Head of Brand & Digital Marketing

Panama Naturals

Dec 2020 - Jun 2022 (1 year 6 months)

Directed integrated marketing, PR, and digital strategy, driving 87% organic Instagram growth (8k to 15k) and managing CRM-driven lead generation to support the commercial funnel.

Brand Strategy PR Social Media Growth CRM Email Marketing Content Production Website Management Photography

Marketing & Brand Partnerships Coordinator

La Cáscara Internet Television

Mar 2014 - Sep 2020 (6 years 6 months)

Managed brand partnerships and on-screen representation, coordinating campaigns for clients (e.g., New Balance, Coca-Cola, Samsung) and optimizing digital reach and engagement to maximize advertiser ROI.

Account Management PR Creative Direction Talent Coordination Social Media