victoria taylor

I am an experienced marketing and content manager with a proven track record of creating engaging customer experiences. Throughout my career, I have led successful brand refresh initiatives, collaborated with cross-functional teams to optimize messaging, and developed full-funnel marketing strategies to drive growth. I have a strong background in developing and implementing integrated communications plans, conducting user research, and establishing relationships with key stakeholders. I am skilled in Jira, Figma, Sketch, Miro, Salesforce, SharePoint, WordPress, Contentful, Usertesting.com, Slack/Microsoft Teams, and Google Analytics.

In my previous role as an Editorial Lead at OMERS, I created a full funnel customer journey strategy and communications to improve the customer experience. I drafted, proofread, and edited various communications for key audiences and managed communication projects from planning to implementation. At Loblaws- PC® Insurance, as a Marketing and Content Manager, I led a successful brand refresh initiative and was responsible for reviewing, proofreading, and editing all communications. I also designed and implemented end-to-end customer journey communications and optimized website messaging. As a Senior Copywriter and Content Lead for Freedom/Shaw Mobile, I created highly engaging UX, digital, and social content, developed customer journeys, and set up email templates. I also played a key role in launching Shaw Mobile and developed comprehensive content style guides to maintain consistency.