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Nastassia Steavu

@nastassiasteavu

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Creative B2B/B2C copywriter with 10+ years crafting SEO-driven, strategic brand content.

Canada

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What I'm looking for

I'm seeking a senior content or copywriting role where I lead content strategy, craft SEO-driven brand stories, collaborate cross-functionally, and drive measurable audience growth in mission-driven teams.

I am a creative, results-driven copywriter with 10+ years of experience crafting compelling content for B2B and B2C brands. I translate complex concepts into clear, engaging copy across web, email, social, and print while focusing on SEO and audience impact.

I’ve led content and communications teams, owned editorial calendars, and developed content strategy that improved web traffic and conversions. My work spans blog posts, landing pages, case studies, whitepapers, and campaign copy, with hands-on experience in CMS platforms and analytics.

I collaborate cross-functionally with sales, engineering, product, and design to align brand voice, manage influencer and PR outreach, and build genuine audience connections that drive measurable results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Demers Ambulances / Crestline Bus & Ambulance

Oct 2023 - Present (1 year 10 months)

Develop SEO-focused content for three Demers Group brands, writing blog posts, web copy, and marketing materials targeted to Canadian EMS and ambulance audiences.

Content Strategy seo writing Copywriting Content Cross Functional Collaboration

Communications & Content Manager

Busbud

Aug 2022 - Oct 2023 (1 year 2 months)

Owned the editorial calendar and brand voice across blog, email, and partner communications; wrote SEO articles and landing pages to improve web traffic and conversions.

Content Strategy SEO Editorial Calendar Email Marketing Analytics

Communications & Content Manager

Lotus Medical

Apr 2022 - Jul 2022 (3 months)

Built and executed a full content strategy and social calendar, producing long- and short-form content including articles, case studies, email campaigns, and whitepapers.

Content Strategy Contentful Social Media Email Campaigns

Content Marketing Manager

Booxi

May 2020 - Apr 2022 (1 year 11 months)

Created blogs, newsletters, webinars, and social content while leading brand storytelling and voice development to support product and growth initiatives.

Content Marketing Newsletter Development Webinars Brand Voice Social Media

Communications & Marketing Manager

Smartrek Technologies

Jul 2019 - Jan 2020 (6 months)

Delivered SEO-optimized blog posts and managed web content to drive brand awareness through targeted content strategy and social media initiatives.

seo writing Web Content Management Content Strategy Social Media Brand Awareness Analytics

Social Media Manager

La Maison Simons

Aug 2018 - Jul 2019 (11 months)

Produced social content and ad copy for product launches while managing Instagram and Facebook content, reporting, and audience engagement.

Social Media Management Content Production Reporting Campaign Management Analytics

Brand Manager

Sekure Merchant Solutions

Jan 2013 - Oct 2018 (5 years 9 months)

Wrote and managed all brand communications and social content, and built loyalty programs and brand recognition tactics to increase customer retention.

Brand Strategy Content Creation Loyalty Programs Communication Campaign Execution

SMD Community Manager

L'Oréal (MySalon-Edu)

May 2015 - Sep 2016 (1 year 4 months)

Coordinated content between Paris and Montreal teams and produced video scripts, interview copy, and educational app content to support global training initiatives.

Script Writing Educational Content Community Management Video Scripts Copywriting