Open to opportunities

Paige Freeborn

@paigefreeborn

Message

Senior writer and messaging strategist driving content-led growth.

Canada

Message

What I'm looking for

I seek roles where I lead brand messaging and content strategy for B2B life sciences/tech, driving measurable awareness and revenue while mentoring teams and collaborating cross-functionally.

I am a senior writer and creative content director who builds content-led programs that help B2B life sciences and technology-driven organizations connect with customers and drive awareness, trust, engagement and revenue.

I lead discovery workshops, shape brand messaging platforms, and direct creative teams through concepting and delivery to produce campaign stories, website strategies, and sales enablement assets for clients including Moderna, Genentech, GE Healthcare, Lenovo and The College of American Pathologists.

My work spans brand messaging, website content strategy and architecture, and copy direction — with hands-on execution and oversight of writers and cross-functional teams to convert interest into action and measurable outcomes.

I am a lifelong student of media and technology and contributed “Chapter 12: Media and Society” to Oxford University Press’s Elements of Sociology, Sixth Edition, reflecting my interest in how technology shapes society and communication.

Experience

Work history, roles, and key accomplishments

Current

Writer | Creative Content Director

Current

Freelance

Jan 2020 - Present (6 years)

Creates brand messaging platforms, content strategies, and digital experiences for B2B life sciences and technology clients, driving awareness, engagement, and revenue through discovery-led programs and copy direction for clients including Moderna and GE Healthcare.

Messaging Strategy Content Strategy Copywriting Workshop Facilitation Campaign Strategy UX collaboration

Senior Manager, Content Strategy

PointClickCare

Apr 2019 - Jan 2020 (9 months)

Led development and execution of persona- and journey-based content strategy, overseeing program strategy, editorial direction, measurement, and external contributors to drive segment and corporate initiatives.

Content Strategy Personas Measurement Campaign Management Healthcare Marketing

Director, Content Strategy

conversationHEALTH

May 2018 - Mar 2019 (10 months)

Led content strategy and copy direction for a conversational AI platform serving life sciences and pharmaceutical clients, delivering messaging and content solutions for companies like Eli Lilly and Merck.

Content Strategy Pharmaceutical Marketing Client Leadership Messaging Frameworks Campaign Development Stakeholder Management

Account Director, Content Strategist

Ariad Communications

Apr 2016 - Apr 2018 (2 years)

Led content-led campaigns and execution for clients including Plantronics (Poly) and Rogers Wireless, directing strategy, creative briefs, and campaign delivery.

Campaign Strategy Content Development Client Management Creative Briefing Team Leadership Media Planning Copywriting

Brand & Marketing Communications Manager

The Taylor Group

Apr 2012 - Apr 2016 (4 years)

Managed agency brand marketing, PR, internal communications, and proposals, leading initiatives to increase agency visibility and client engagement.

Brand Marketing Public Relations Internal Communications Proposal Writing Copywriting Campaign Management Media Relations Content Planning

Director, Client Services

Espresso

Sep 2011 - Apr 2012 (7 months)

Led client services and execution of brand campaigns for clients such as Samsung and Xstrata Nickel, overseeing strategy and delivery.

Client Services Campaign Management Brand Strategy Team Leadership Project Delivery Creative Direction

Group Account Director

Identica Branding & Design

Oct 2008 - Apr 2011 (2 years 6 months)

Led development of brand programs for clients including General Mills and Research In Motion, directing strategy, creative development, and client relationships.

Brand Development Creative Direction Client Management Strategic Planning Campaign Execution