I'm seeking a role where I can craft impactful communication strategies, write compelling copy, and drive brand growth.
Rebecca Garden
@rebeccagarden
Creating and executing impactful communication strategies that drive brand awareness and engagement.
What I'm looking for
Passionate about storytelling and strategic communication, I specialize in crafting and executing impactful marketing plans that drive brand awareness and engagement. With experience in both corporate and consumer-focused communications, I excel at managing cross-functional teams, developing compelling content, and aligning messaging with business objectives. My expertise spans product launches, brand positioning, and multi-channel marketing, ensuring that every piece of communication resonates with its audience.
Experience
Work history, roles, and key accomplishments
As the Marketing & Communications lead for Canada at Amare Global, I led strategic marketing initiatives to drive brand awareness, customer engagement, and product adoption within Canada. My role encompassed digital marketing, copywriting, and content creation to support key business objectives.
Marketing Communications Coordinator, NA
Young Living Essential Oils
Jun 2022 - Oct 2023 (1 year 4 months)
Led cross-functional teams to execute product launches using multi-channel marketing, highlighting key product benefits. Developed strategic content to ensure brand-aligned messaging across written and visual materials. Managed the marketing and communications calendar, tracked projects, and delivered approved schedules and collateral to support marketing and sales initiatives.
Communications Coordinator, Canada
Young Living Essential Oils
Jan 2022 - Jun 2022 (5 months)
Built strong relationships with cross-functional teams to achieve common goals through effective communication. Developed insights into target market identification, product positioning, and communicating key selling features. Proactively managed translation requests, localized content for the Canadian market, and coordinated marketing asset distribution to channel owners.
Inside Sales Assistant
Castle Financial Group Ltd.
Feb 2020 - Nov 2021 (1 year 9 months)
Built and managed the annual client meeting process, ensuring proactive client service. Led a team of three to handle administrative tasks before and after meetings. Gained in-depth knowledge of clients' needs to create personalized financial plans.
Education
Degrees, certifications, and relevant coursework
The University of Lethbridge
Bachelor of Management, Marketing
2014 - 2016
Activities and societies: Integrated Management Experience (IME)
I completed a Bachelor's degree in Marketing. I participated in the Integrated Management Experience (IME), a hands-on program that provided valuable insights into real-world business challenges. I spent a semester abroad in Holland to complete my International Advertising Minor, gaining a global perspective on marketing strategies and advertising practices across diverse cultural landscapes.
Lethbridge Polytechnic
Diploma in Marketing, Marketing
2012 - 2014
I earned a Diploma in Marketing from Lethbridge Polytechnic, where I developed a strong understanding of marketing principles, consumer behavior, and business strategy. The program equipped me with practical skills in market research, digital marketing, and brand management, providing a solid foundation for my career in the marketing field.
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