Rehan Choudhry

Write clear, consistent copy across desktop, mobile, and app experiences; led introduction of mobile app web views and related bundles projected to increase visits 12.9% and annualized revenue by $1.01M. Conduct user research, collaborate with designers and developers, and contribute to agile delivery.

Created and managed AODA-compliant digital and marketing copy ensuring adherence to brand guidelines and coordinated with design and web teams to promote events and products.

Managed and published content on scotiabank.com via AEM and SiteImprove, led content audits and AODA application, and trained content managers to improve publishing and KPI performance.

Led content for web, PR, brochures, blogs and B2B/B2C communications; coordinated with marketing, regulatory, and sales teams to deliver key messages and optimize workflows.

Wrote UX microcopy and transactional content for emirates.com, chatbot, and mobile app to improve customer journeys; advised on SEO and Adobe Target-driven optimizations for the digital roadmap.

Managed client social media and digital campaigns to increase awareness, engagement, footfall, and revenue; produced SEO-friendly content across platforms and executed integrated marketing campaigns.

Completed a Master's in Media Management at Middlesex University, focusing on media strategy and management practices.

Completed a Bachelor's degree in Mass Media with a focus on Public Relations and Advertising at Middlesex University.