Open to opportunities

Mia Odii

@miaodii

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Seasoned content marketer with expertise in brand storytelling and SEO.

Canada

Message

What I'm looking for

I seek a dynamic role where I can leverage my content marketing skills to drive brand growth and engagement.

I am a seasoned content marketer with a strong background in brand storytelling and SEO strategy. Currently, I serve as a Content Specialist at Sekure Payment Experts, where I led a comprehensive brand refresh that included rewriting the entire company website. My efforts have resulted in a 30% surge in SEO traffic and a 25% increase in email campaign interactions, showcasing my ability to drive engagement through strategic content production.

Previously, I worked as a Senior Copywriter at NGEN Communications, where I amplified brand resonance and achieved a 20% rise in client onboarding. My experience spans various roles, including content management and social media oversight, where I successfully managed multiple channels and achieved consistent organic growth. I thrive in collaborative environments, partnering with cross-functional teams to deliver high-quality content that resonates with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Content Specialist

Current

Sekure Payment Experts

Sep 2021 - Present (4 years 9 months)

Led a comprehensive brand overhaul and crafted vital sales enablement documents, resulting in a 30% surge in SEO traffic. Authored diverse content pieces and orchestrated collaboration between teams, enhancing email campaign interactions by 25%. Pioneered emerging content trends to maintain industry relevance.

Content Strategy SEO Sales Enablement Team Collaboration Content Production Digital Marketing Email Marketing Copywriting

Current

Content Manager

Current

Best Version Media

Feb 2018 - Present (8 years 4 months)

Delivered high-caliber magazine content, enhancing brand identity and local reach. Managed a content team, ensuring quality writing and editing. Spearheaded marketing strategies that positively impacted the company's image.

Content Management Team Leadership Brand Development Editing Marketing Strategy Project Management Research SEO Content Creation

Senior Copywriter

NGEN Communications

Jan 2020 - Sep 2021 (1 year 8 months)

Amplified brand resonance within target demographics, achieving a 20% rise in client onboarding. Oversaw social media channels, achieving a 15% month-on-month organic follower growth. Collaborated creatively with the Art Director on original content concepts.

Brand Strategy Social Media Management Collaboration Content Editing SEO Conversion Rate Optimization Project Management Content Creation Copywriting

Content Manager

Duologik/CloudONSync/GDL Solutions

May 2018 - Jan 2020 (1 year 8 months)

Championed the launch marketing strategy for CloudonSync, contributing to a 60% growth in user acquisition. Implemented SEO best practices, resulting in a 25% surge in web engagement over a year.

Marketing Strategy User Acquisition SEO Content Creation Digital Marketing Project Management Brand Development Analytics Content Strategy Team Collaboration

Community Reporter

Rogers Television

Sep 2014 - Sep 2015 (1 year)

Produced diverse reports achieving over 400,000 views within three months. Researched and pitched stories reflecting the unique sensibilities of the York Region Living Show, driving web traffic by 70%.

Reporting Content Creation Research Script Writing Digital Media Communication Video Production

Education

Degrees, certifications, and relevant coursework

York University

Bachelor of Arts with Honors, English & Journalism

2011 - 2016

Completed a Bachelor of Arts with Honors in English & Journalism, focusing on developing strong writing skills, critical analysis, and understanding of media dynamics.