Open to opportunities

Nidhi Kalra

@nidhikalra

Message

Multichannel copywriter delivering strategy-driven, customer-first creative across channels.

Canada

Message

What I'm looking for

I seek roles where I can lead strategic, cross-channel content and CRM work, collaborate with design and product teams, use AI for smarter ideation, and deliver measurable results in a fast-paced, cross-functional environment.

I am a multichannel copywriter with 10+ years crafting customer-first creative for consumer and enterprise brands, translating strategy into high-performing email, social, paid media, and direct-response campaigns. I lead end-to-end work from concept through approval and launch, navigating legal, brand, and technical constraints while collaborating closely with cross-functional teams.

I have driven measurable results across retail, loyalty, nonprofit, and B2B clients, including record sales, large-scale CRM programs, and successful fundraising campaigns. I work autonomously or as a strategic creative partner, use AI tools like ChatGPT to accelerate ideation and refinement, and manage timelines, assets, and stakeholder coordination to deliver consistent, high-quality work.

Experience

Work history, roles, and key accomplishments

Current

Independent Project Lead

Current

Lilico Accounting

Nov 2025 - Present (2 months)

Developed a three-month social and ads strategy including competitive research, recurring content themes, and ready-to-execute social concepts to increase firm visibility and engagement.

Social Strategy Competitive Research Content Planning Copywriting Campaign Execution

Creative Specialist

Sobeys Inc.

Nov 2023 - Aug 2024 (9 months)

Led the Sponsorship vertical and owned end-to-end delivery of in-store brand contests and integrated holiday campaigns, using generative AI to accelerate concepting and message calibration while coordinating dev, legal and brand teams for implementation.

Copywriting Generative AI Campaign Strategy

Copywriter

Loblaw Agency

Jun 2022 - Jul 2023 (1 year 1 month)

Wrote high-conversion CRM and omnichannel copy that contributed to record sales and 14M+ media impressions for PC Insiders Holiday and drove 1B+ points activity through PC Points Days campaigns reaching 6M+ members.

Email Marketing Performance Optimization

Freelance Copywriter

Independent / Various

Apr 2021 - Feb 2022 (10 months)

Delivered CRM, website, training and promotional copy for clients including Nespresso, Intertek Catalyst, Vision Spring and others, supporting email flows, safety communications, and content audits.

Content Auditing Brand Voice

Copywriter

Blakely Inc.

Sep 2019 - Mar 2021 (1 year 6 months)

Concepted and wrote direct-response fundraising emails, paid social and landing pages that drove results such as YMCA’s first Giving Tuesday raising $26K and high email sign-up performance for advocacy campaigns.

Direct Response Fundraising Paid Social Landing Pages Audience Research Campaign Strategy

Senior Creative Specialist

MSLGROUP Creative+

Jan 2014 - Dec 2018 (4 years 11 months)

Managed copy and video projects for global clients across sectors, led video production teams, and delivered integrated campaigns and content that aligned creative strategy with campaign objectives.

Copywriting Storyboarding Vendor Management

Copywriter

Niksun Ad World Inc.

Jan 2013 - Dec 2014 (1 year 11 months)

Developed insight-driven, medium-agnostic brand narratives and collaborated with art and video teams to produce consistent print and digital campaigns.

Campaign Development Messaging Strategy Content Editing

Education

Degrees, certifications, and relevant coursework

London Metropolitan University

Master of Arts, Mass Communications

2007 - 2009

Completed a Master of Arts in Mass Communications with coursework and practical projects focused on media, communications theory, and strategic messaging.