Open to opportunities

Joshua Samadhin

@joshuasamadhin

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Strategic marketing and content professional driving brand growth through data-driven storytelling.

Canada

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What I'm looking for

I seek a collaborative, growth-oriented marketing role where I can lead content strategy, drive audience engagement, and use data to optimize brand impact.

I am a strategic marketing and content professional with 5+ years of experience in storytelling, brand growth, and marketing strategy. I build and execute content strategies that align with business objectives and optimize brand messaging across digital channels.

I have led social media and content initiatives that generated substantial organic reach, including millions of views and significant engagement improvements, and I routinely leverage audience segmentation, performance metrics, and social listening to refine campaigns.

I collaborate cross-functionally in agile environments, manage enablement tools and vendor relationships, and use technologies such as Power BI and AI to enhance campaign performance and sales enablement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Manulife

Jun 2024 - Present (1 year 6 months)

Implement marketing and sales enablement programs that align with business objectives, streamline content delivery via Seismic, and drive data-driven digital campaigns to improve engagement and KPI performance.

Content Strategy Seismic Power BI Email Marketing AI Tools Sales Enablement Cross Functional Collaboration

Social Media Specialist

Canada Protection Plan

Sep 2022 - May 2024 (1 year 8 months)

Developed and executed social media strategies and briefs using Hootsuite and Meltwater, improved organic traffic through SEO and targeted content, and reported performance via advanced analytics.

Social Media Strategy Hootsuite Meltwater SEO Content Creation Analytics Vendor Management

Content Creator

West District Ent

Jan 2018 - Dec 2023 (5 years 11 months)

Built content strategies and posting schedules across platforms, driving organic growth that yielded over 4M TikTok views and 1M monthly Instagram impressions while managing community and influencer partnerships.

Content Strategy TikTok Instagram Later Metricool Canva Community Management

Recruiter

Si Systems

Apr 2021 - Aug 2021 (4 months)

Managed applicant tracking systems, conducted pre-screens and interviews, and collaborated with account executives to recommend qualified candidates for client roles.

Applicant Tracking Systems Interviewing Recruitment coordination

Everyday Banking Associate

BMO Financial Group

Nov 2019 - Apr 2021 (1 year 5 months)

Ranked in the top 6% nationwide for performance, proposed financial solutions to grow portfolios, and trained colleagues on customer service tools and software.

Customer Service Sales Performance Workday Portfolio Growth

Education

Degrees, certifications, and relevant coursework

Metalworks Institute

College Diploma, Audio Production & Engineering

Completed college-level training in audio production and engineering focusing on music production, recording, and sound engineering techniques.

University of Guelph

Bachelor of Arts, Psychology & Philosophy

Earned a Bachelor of Arts with a specialization in Psychology and Philosophy combining theoretical foundations with critical thinking and research exposure.