Sarah Santos

Write and edit SEO-optimized product descriptions and titles for Canadian Tire and SportChek across fashion, wellness, home and fitness categories; authored Four Nations Cup product descriptions for a SportChek launch and produced internal SEO copy standards.

Maintain a WordPress portfolio publishing SEO-optimized articles on wellness, fashion, beauty, and technology and monetize via affiliate links and paid/organic Pinterest marketing.

Wrote SEO-driven blogs and client website copy across industries and designed social media assets to increase engagement; developed social strategies and implemented client feedback to improve content performance.

Developed content calendars and conversion-focused WordPress copy, supported retail email campaigns and short-form social copy, and collaborated with designers and vendors to produce cross-channel content.

Composed SEO-driven articles and product-focused content for gardening and retail clients, integrated SEO team keyword templates, and produced social captions and newsletter copy to promote in-stock products.

Wrote and edited long-form thought leadership articles promoting SaaS solutions in pharmaceutical, healthcare, and AI spaces, improving readability and adherence to editorial standards.

Managed social platforms and product uploads, designed and launched Mailchimp email campaigns, and tracked analytics to inform content and campaign decisions for e-commerce.

Authored opinion and product review articles on sustainable fashion, adapted brand tone, and created SEO-optimized Pinterest content to increase discoverability.

Wrote and edited client blogs and website marketing copy across industries, implemented SEO keyword strategies, and collaborated with UX/UI and design teams to align copy with visuals.

Researched and produced long-form authoritative articles and sales copy, optimized content with Yoast, MarketMuse and Frase, and published materials to improve search visibility.

Published monthly articles on mindset, style, and self-care, collaborated with editors to refine writing, and maintained brand-consistent tone across pieces.

Improved e-commerce product descriptions by emphasizing facts and benefits to increase customer interest and drive sales on vendor websites.

Managed social media channels, created content calendars and rebranded the foundation's logo with a branding guide using Adobe Illustrator to support fundraising and engagement.

Designed social media promotional content, supported public relations events, and performed daily administrative tasks to promote non-profit initiatives.

Designed promotional posters and event collateral using Adobe Photoshop and MS Word to support club events and marketing activities.

Completed a certificate in Fashion Illustration and Design (issued March 2025).

Completed the Learning Conversion Copywriting course via LinkedIn Learning (issued July 2021).

Completed the Fundamentals of Digital Marketing certificate from Google (issued July 2021).

Completed the Learning to Write Marketing Copy course via LinkedIn Learning (issued July 2021).

Completed a Bachelor of Arts in Media, Information and Technoculture at Western University (September 2017–December 2020).