Veronica Jacoby
@veronicajacoby
I deliver strategic market and consumer insights that guide executive decisions across multinational companies.
ArgentinaWhat I'm looking for
I've led more than 100 quantitative and qualitative studies for international companies, turning consumer, market, and competitive analysis into actionable executive recommendations across Europe, the US, and Latin America.
As an independent Market Research and Public Opinion expert, I develop pricing, segmentation, customer experience, and competitive analysis projects. My work supports C-level decision-making through clear storytelling, robust research design, and strategic insight generation.
Previously, I led end-to-end research and insight generation at BNP Paribas Cardif, reporting findings to the Executive Board, and managed teams and key client projects at GfK.
My background also includes Customer Intelligence at HP, sales planning at FOX, and marketing research, forecasting, campaigns, PR, and product placement at Nike.
Experience
Work history, roles, and key accomplishments
Expert in Market Research & Public Opinion
Freelance
Jul 2016 - Present (10 years 1 month)
Led over 100 quantitative and qualitative studies for international companies, delivering strategic insights and actionable recommendations at the executive level. Developed pricing, segmentation, CX, and competitive analysis projects across Europe, US, and LATAM.
Led teams and projects for key clients (e.g., Telecom) and generated insights driving strategic decisions.
Market Research & Consumer Insights Leader
BNP Paribas Cardif
Sep 2012 - Jan 2016 (3 years 4 months)
Led end-to-end research and insight generation, implementing satisfaction, segmentation, and opportunity studies. Reported results to the Executive Board.
Led team reporting to U.S. HQ, managed Customer Intelligence projects, and delivered key market insights.
Conducted market and performance analysis for affiliates and advertising, and provided executive reporting for Regional Management.
Led research, reporting, forecasting, and corporate social responsibility programs. Oversaw marketing campaigns, PR, media relations, and product placement activities.
Education
Degrees, certifications, and relevant coursework
Washington School
High School Diploma, General Studies
Bilingual high school education at Washington School in Buenos Aires.
University of Buenos Aires
Bachelor of Arts, Political Science
Bachelor's degree in Political Science from the University of Buenos Aires.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
Interested in hiring Veronica?
You can contact Veronica and 90k+ other talented remote workers on Himalayas.
Message VeronicaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
