Open to opportunities

JOAQUIN SOULEZ

@joaquinsoulez

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Data analyst delivering actionable insights in marketing, ecommerce, and digital trends.

Argentina

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What I'm looking for

I seek data roles where I can translate marketing and ecommerce data into strategic insights, lead cross-functional analytics projects, build predictive models and dashboards, and grow into broader analytics leadership within mission-driven or commercial teams.

I am a data analyst with 4+ years delivering insights across marketing, ecommerce, and digital trends in Latin America. I combine forecasting, market research, and consumer behavior analysis to inform strategic decisions for private sector and NGO partners.

Technically, I work with Python, SQL, and Excel for quantitative modeling and build dashboards with Power BI, Tableau, and Google Data Studio. I design predictive models and enhance data pipelines to improve lead generation and conversion metrics.

In leadership roles I have led forecasting and performance analysis for regional digital media and marketing efforts, standardized reporting across markets, and produced donor-ready analytics reports for international partners. I communicate complex findings through clear, bilingual reports and presentations.

I am fluent in Spanish, English, and French, and experienced coordinating cross-functional and field teams to deliver high-quality, data-centric solutions that support programmatic and business objectives.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst Leader

Current

VML (Ford Motor Company)

Jan 2022 - Present (3 years 11 months)

Led forecasting and performance analysis for Ford's digital media and marketing across LATAM, delivering dashboards and insights that improved cross-market comparability and marketing investment decisions.

SQL Python Power BI Forecasting Digital Analytics Dashboarding ETL Marketing Analytics

Freelance Data Consultant

Freelance

Jan 2022 - Dec 2022 (11 months)

Designed predictive models and dashboards for NGOs and businesses and conducted e-commerce market and behavioral trend analyses, delivering bilingual reports for non-technical stakeholders.

Python Tableau Market Research Dashboarding Reporting

Executive Coordinator

SembraMedia

Jan 2021 - Dec 2022 (1 year 11 months)

Coordinated impact measurement of digital media outlets and produced donor-ready reports integrating quantitative and qualitative analytics for international partners.

Data Analysis Reporting Qualitative Methods Donor Reporting

Women's Rights Deputy Officer

ActionAid France

Jan 2019 - Dec 2021 (2 years 11 months)

Led campaign analysis and coordinated digital outreach across multiple countries, developed data collection tools and advocacy briefs using social trend data and gender indicators.

Campaign Analysis Data Collection Monitoring & Evaluation Training Project Coordination

Education

Degrees, certifications, and relevant coursework

Le Wagon

Data Science Bootcamp, Data Science

2023 - 2023

Completed an intensive Data Science bootcamp covering Python, machine learning, data visualization, and practical project work.

Sorbonne (Université Paris Cité / Paris 1 Panthéon-Sorbonne)

Master's in International Cooperation & Development, International Cooperation & Development

Master's degree in International Cooperation and Development focusing on development policy, project design, and international program implementation.