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@joaquinsoulez
Data analyst delivering actionable insights in marketing, ecommerce, and digital trends.
ArgentinaI am a data analyst with 4+ years delivering insights across marketing, ecommerce, and digital trends in Latin America. I combine forecasting, market research, and consumer behavior analysis to inform strategic decisions for private sector and NGO partners.
Technically, I work with Python, SQL, and Excel for quantitative modeling and build dashboards with Power BI, Tableau, and Google Data Studio. I design predictive models and enhance data pipelines to improve lead generation and conversion metrics.
In leadership roles I have led forecasting and performance analysis for regional digital media and marketing efforts, standardized reporting across markets, and produced donor-ready analytics reports for international partners. I communicate complex findings through clear, bilingual reports and presentations.
I am fluent in Spanish, English, and French, and experienced coordinating cross-functional and field teams to deliver high-quality, data-centric solutions that support programmatic and business objectives.
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Work history, roles, and key accomplishments
VML (Ford Motor Company)
Jan 2022 - Present (3 years 10 months)
Led forecasting and performance analysis for Ford's digital media and marketing across LATAM, delivering dashboards and insights that improved cross-market comparability and marketing investment decisions.
Freelance
Jan 2022 - Dec 2022 (11 months)
Designed predictive models and dashboards for NGOs and businesses and conducted e-commerce market and behavioral trend analyses, delivering bilingual reports for non-technical stakeholders.
SembraMedia
Jan 2021 - Dec 2022 (1 year 11 months)
Coordinated impact measurement of digital media outlets and produced donor-ready reports integrating quantitative and qualitative analytics for international partners.
ActionAid France
Jan 2019 - Dec 2021 (2 years 11 months)
Led campaign analysis and coordinated digital outreach across multiple countries, developed data collection tools and advocacy briefs using social trend data and gender indicators.
Degrees, certifications, and relevant coursework
LWData Science Bootcamp, Data Science
2023 - 2023
Completed an intensive Data Science bootcamp covering Python, machine learning, data visualization, and practical project work.
SPMaster's in International Cooperation & Development, International Cooperation & Development
Master's degree in International Cooperation and Development focusing on development policy, project design, and international program implementation.
ILMaster's in Latin American Studies, Latin American Studies
Master's degree in Latin American Studies with emphasis on regional politics, social movements, and economic development.
UUBachelor's in Political Science, Political Science
Bachelor's degree in Political Science covering political theory, comparative politics, and research methods.
Software and tools used professionally
ArgentinaYou can contact JOAQUIN and 90k+ other talented remote workers on Himalayas.
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