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Lucas KlobovsLK
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Lucas Klobovs

@lucasklobovs

Public opinion research director at QSocial who created QEMOTION to measure audience emotions and explain approval, image, and behavior.

Argentina
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At QSocial, I lead the research practice for corporate, institutional, and government clients, overseeing quantitative and qualitative studies. I created QEMOTION, a methodology for measuring audience emotions, and statistical driver models that explain approval, image, and behavior.

At Poliarquía Consultores, I directed research on corporate reputation, public opinion, brand positioning, and consumer habits. I also developed a statistical driver model to help clients identify and rank the factors behind a company's image.

Earlier, at Ipsos Mora y Araujo, I led quantitative studies for corporate and public affairs clients, including crisis research, and coordinated international studies. I also teach quantitative research at UNTREF and advise on the methodological design of the Argentine Red Cross Humanitarian Observatory's studies.

Experience

Work history, roles, and key accomplishments

QS
Current

Director of Public Opinion Research

QSocial

Jul 2025 - Present (1 year 3 months)

Lead the research practice, defining research agendas with clients and overseeing quantitative and qualitative studies for corporate, institutional and government clients. Integrate social listening with survey data and created QEMOTION, a proprietary methodology for measuring audience emotions.

HO
Current

Methodological Advisor

Humanitarian Observatory

Advise on the methodological design of the Observatory's studies.

MS

Director of Crime Statistics

Ministry of Security

Jan 2025 - Jun 2025 (5 months)

Designed and led the Ministry's crime statistics system, including measurement methodologies, indicators and data analysis to inform policy decisions. Managed technical teams and delivered strategic reports to senior officials.

UC

Researcher / Project Assistant

UCA

Apr 2005 - Jul 2007 (2 years 3 months)

Worked as a researcher and project assistant on the Argentine Social Debt Program and with Hugo Haime & Asoc.

Education

Degrees, certifications, and relevant coursework

National University of General San Martín logoNM

National University of General San Martín

Certificate, Computational Social Science

2026 -

Participating in the Summer Institute in Computational Social Science (SICSS) in 2026.

University of Cambridge logoUC

University of Cambridge

Certificate, Business Analytics & AI

2025 - 2025

Completed Business Analytics & AI: Making Decisions with Data in 2025.

National University of Tres de Febrero logoNF

National University of Tres de Febrero

Master's, Statistical Information Generation and Analysis

Master's in Statistical Information Generation and Analysis with a Public Opinion track, completed in 2015.

Catholic University of Argentina logoCA

Catholic University of Argentina

B.A., Political Science

Grade: Gold Medal

B.A. in Political Science, graduated with a Gold Medal in 2006.

Catholic University of Argentina logoCA

Catholic University of Argentina

Certificate, Public Leadership

2005 - 2005

Completed the Public Leadership Program in 2005.

AP

Association of Media Professionals

Certificate, Image & Public Speaking

2007 - 2007

Completed Image & Public Speaking training in 2007.

Tech stack

Software and tools used professionally

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