At QSocial, I lead the research practice for corporate, institutional, and government clients, overseeing quantitative and qualitative studies. I created QEMOTION, a methodology for measuring audience emotions, and statistical driver models that explain approval, image, and behavior.
At Poliarquía Consultores, I directed research on corporate reputation, public opinion, brand positioning, and consumer habits. I also developed a statistical driver model to help clients identify and rank the factors behind a company's image.
Earlier, at Ipsos Mora y Araujo, I led quantitative studies for corporate and public affairs clients, including crisis research, and coordinated international studies. I also teach quantitative research at UNTREF and advise on the methodological design of the Argentine Red Cross Humanitarian Observatory's studies.

