GfK

GfK is the largest German market research company providing data and intelligence to the consumer goods industry. Headquartered in Nuremberg, Germany, the company is known for delivering comprehensive insights that help businesses make critical decisions. Founded in 1934, GfK started as a research organization and has evolved into a global leader, utilizing advanced technology and innovative methods to gather and analyze consumer data. With a focus on understanding consumer behavior, GfK helps companies navigate complex market dynamics and improve their strategies.

The company operates in various sectors, including consumer goods, technology, media, and automotive, to provide insights that drive growth and innovation. GfK's extensive database includes information on over 180 million stock-keeping units (SKUs) and conducts surveys with millions of consumers globally. This depth of data allows businesses to have real-time insights into market trends, helping them adapt to changes quickly and effectively. GfK's commitment to research excellence and data-driven strategies has established it as a trusted partner for organizations looking to enhance their market presence.