Micaela Ariño

At Think Thanks, I lead business acceleration and market intelligence initiatives across more than 15 regional projects in Latin America, working directly with C-level executives to turn complex data into actionable decisions.

I develop data-driven business strategies, competitive benchmarking, performance KPIs, and strategic decision frameworks that identify growth opportunities and improve regional operational maturity. I also increased prospecting rates by 30% through structured work methodologies and trained regional sales teams to develop new business opportunities.

Previously, I supported digital transformation projects across health, pharmaceutical, retail, consumer goods, and NGO sectors. I combined qualitative and quantitative analysis to diagnose organizational gaps, validate business hypotheses, and shape transformation and communication strategies.

I'm especially motivated by entertainment, audience trends, and behavioral sciences. I want to combine consumer behavior insights, quantitative analysis, and regional project management to optimize portfolios and deliver practical solutions in dynamic media or entertainment companies.