HITESH SHARMA
@hiteshsharma
Growth marketing leader driving performance-led digital strategies for B2B and B2C growth.
What I'm looking for
I am a strategic digital marketing and communications leader with 8+ years of experience building brand narratives, leading cross-functional teams, and managing high-stakes integrated campaigns across banking, consumer and agency sectors.
I have led teams of up to 14 professionals and overseen large digital budgets (approximately $1.1M annually), delivering measurable results including 26% uplift in paid search conversion, 36% rise in organic traffic conversion, and multi-fold contributions to sales pipelines.
My strengths lie in simplifying complex ideas into clear messaging, driving martech and CRM integrations (Zoho One, Salesforce), and executing data-driven performance marketing across diverse markets including India, the US, Europe and the Middle East.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Electronica Finance Limited
May 2024 - Present (1 year 10 months)
Led digital marketing for core and retail products, repositioning a 35-year legacy brand and driving FY2025 paid search conversions +26% and organic traffic conversions +36% while managing an annual ad budget of ~$1.1M.
Senior Manager, Digital Marketing
MITCON Consultancy & Engineering Services Ltd.
Aug 2021 - May 2024 (2 years 9 months)
Built and led a 14-person marketing team, implemented MarTech transitions and demand-generation strategies that grew marketing-sourced pipeline (B2B) from $0.27M to $1.02M and (B2C) from $0.41M to $1.1M, and improved organic and paid conversions by ~36% and ~26% respectively.
Team Manager, Digital Operations
Vimpra Digital Services Pvt. Ltd.
Apr 2017 - Aug 2021 (4 years 4 months)
Managed Western India digital operations and cross-functional teams for startups and SMEs, delivering 100% of campaigns on time and within budget while driving process improvements and revenue-enhancement initiatives.
Executed SEM and Facebook campaigns for large US cable/telecom clients achieving ROAS up to 10x, integrated campaign data with Salesforce CRM to accelerate lead resolution and front-office handoffs.
Senior Process Associate
Lester Infoservices Pvt. Ltd.
Sep 2014 - Mar 2015 (6 months)
Managed marketing and sales campaigns for Australia, UK, and US markets, achieving ROAS of 4x on Facebook and 8.5x on Google while improving ideation-to-delivery efficiency by 15%.
Education
Degrees, certifications, and relevant coursework
Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool)
Master in Marketing Management, Marketing Management
Completed a Master in Marketing Management focusing on strategic marketing, brand communications, and integrated campaigns.
University of Mumbai
Bachelor of Commerce, Commerce / Marketing
Earned a Bachelor of Commerce with focus on Marketing and Business Management covering core commerce and marketing principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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