Augostin Boruah
@augostinboruah
Digital marketing leader driving growth through data-driven strategies.
IndiaWhat I'm looking for
I am a Digital Marketing Manager with 7+ years of experience creating and executing data-driven SEO/SEM, content, automation, and multi-channel campaigns that increase qualified leads, retention, and ROI. I have hands-on experience with HubSpot, Google Analytics, SEMrush, CRM platforms, and marketing automation to optimize funnels and align product and go-to-market strategies.
I have led cross-functional teams and built segmentation, reporting, and automation frameworks that improved MQL–SQL conversions, boosted retention, and enhanced customer satisfaction. My background includes building analytical models, A/B testing and CRO, and running paid and owned channel programs for SaaS, insurance, and consumer businesses.
Experience
Work history, roles, and key accomplishments
Sales & Digital Marketing Manager
Intelligent Future Systems Pvt Ltd
Jul 2022 - Feb 2024 (1 year 7 months)
Designed and executed go-to-market strategies for SaaS products, increasing qualified leads by 28% YoY and improving retention through segmentation and HubSpot automation.
Deputy Manager - Digital Marketing
Max Life Insurance Company Ltd
Dec 2020 - Feb 2022 (1 year 2 months)
Created B2B sales strategies and HubSpot lead-tracking workflows that increased funnel efficiency by 40% and supported product launches with targeted digital campaigns.
Relationship Manager - Digital Analytics
Aegon Life
Feb 2020 - Dec 2020 (10 months)
Developed KPIs and ETL processes using SQL to ensure accurate reporting, built lead databases from raw data, and delivered dashboards and insights for decision-making.
Marketing Executive
ScienceUtsav Educational Services Pvt Ltd
Nov 2018 - Feb 2020 (1 year 3 months)
Led event and digital marketing campaigns that increased engagement and generated new leads through social, email, and event-driven initiatives.
Department Manager
Godrej Nature's Basket
Nov 2017 - Nov 2018 (1 year)
Headed the Food & Beverage department, executing sales and marketing strategies for B2B and B2C clients and driving revenue through targeted campaigns.
Education
Degrees, certifications, and relevant coursework
IMIILM Graduate School of Management
Post Graduate Diploma in Management, Marketing & Strategy
Post Graduate Diploma in Management with a focus on Marketing and Strategy completed in 2017.
NIPS School of Hotel Management
Bachelor in Hospitality Management, Hospitality Management
Bachelor in Hospitality Management completed in 2015.
CNÉcole de Management de Normandie
Bachelor in International Business, International Business
Bachelor in International Business completed in 2015.
RURabindra Bharati University
Bachelor in Fine Arts, Fine Arts
Bachelor in Fine Arts completed in 2005.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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