Varma Bindu
@varmabindu
Performance Marketing Manager driving B2B demand growth through Google Ads, Meta/LinkedIn, DV360, and HubSpot attribution.
IndiaWhat I'm looking for
Results-driven Marketing and Digital Marketing professional with 5 years of experience, including 3 years in Marketing Management and 2 years in Digital Marketing across the telecom and fintech industries.
Experienced in planning and executing marketing campaigns, digital marketing initiatives, lead generation, brand promotion, customer acquisition, and campaign optimization through Google Ads, social media marketing, SEO, email marketing, and Google Analytics.
Skilled in campaign planning, marketing analytics, market research, performance reporting, Google Analytics 4, Google Ads, SEO, SEM, social media management, and cross-functional collaboration. MBA in Marketing with Google Ads and Google Analytics 4 certifications, possessing strong analytical, communication, and problem-solving skills.
Experience
Work history, roles, and key accomplishments
Planned and executed multi-channel paid media campaigns across Google Ads, Meta Ads, and LinkedIn targeting UAE fintech professionals, delivering 2.5x ROAS and 35% CPL reduction. Built UAE-localised strategies and deployed
Marketing manager
Vodafone Idea Limited
Jan 2021 - Dec 2023 (2 years 11 months)
Managed vendor coordination and marketing communications.
Built strong relationships with internal stakeholders to ensure successful campaign delivery.
Monitored campaign performance and recommended improvements
Education
Degrees, certifications, and relevant coursework
Mumbai University
Master of Business Administration (MBA), Marketing
Completed a Master of Business Administration (MBA) in Marketing at Mumbai University, graduating in 2020.
SNDT Women's College
Bachelor of Science (BSc), Science
Earned a Bachelor of Science (BSc) from SNDT Women's College (Mumbai University), graduating in 2014.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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