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Avinash Babu

@avinashbabu1

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Growth & Performance Marketer connecting paid acquisition, CRM, automation and analytics to pipeline and revenue.

United Arab Emirates

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What I'm looking for

I'm looking for remote opportunities worldwide where I can combine performance marketing, CRM, automation and analytics to build scalable acquisition systems that improve lead quality, conversion, pipeline and revenue.

I’m a Growth & Performance Marketing professional with 11+ years of experience across digital acquisition, B2B and high-value customer journeys.

My core strength is performance marketing across Google and Meta, but my work increasingly goes beyond media buying. Connecting acquisition, CRM, automation, analytics and sales follow-up into measurable growth systems.

I’ve managed CAD 1M+ equivalent annual paid-media investment across UAE and international markets, while building CRM and automation workflows using HubSpot, Zoho, Odoo, Zapier and Make.

My experience includes performance marketing, demand generation, funnel optimisation, CRM automation, lead nurturing, GA4/GTM measurement, conversion tracking and sales alignment.

I’m also actively applying AI and automation across campaign operations, creative workflows, research and marketing processes to improve efficiency and decision-making.

I’m particularly interested in remote Growth Marketing, Performance Marketing, Demand Generation and Marketing Operations opportunities where I can combine hands-on acquisition experience with CRM, automation and revenue-focused growth.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

4Direction Development

Aug 2025 - Jun 2026 (10 months)

Led digital acquisition and growth initiatives across paid media, lead generation, website journeys, CRM, and marketing automation for residential real-estate projects. Managed Meta and Google campaigns across UAE and international audiences, covering strategy, creative testing, budget allocation, optimization, conversion tracking, and reporting.

Performance Marketing Lead

FP Properties

Oct 2022 - Jul 2025 (2 years 9 months)

Led international Meta & Google acquisition, managing USD 68K–109K monthly spend across UAE, UK, Australia, Singapore and US. Optimized for lead quality, conversion, revenue and ROAS. Delivered 71 leads and 3 transactions worth USD 1.55M, generating USD 74.6K net revenue from USD 1.65K ad spend.

Google Ads Meta Ads HubSpot Performance Marketing Growth Strategy

Senior Digital Marketing Lead

Biznet Consulting

Nov 2017 - Aug 2022 (4 years 9 months)

Led digital marketing and demand-generation initiatives across B2B consulting, professional services. Managed paid acquisition, SEO/SEM and conversion-focused campaigns targeting business decision-makers and customer segments. At Biznet Consulting, supported B2B lead generation and digital growth through targeted acquisition, content and online marketing initiatives.

B2B Marketing

Digital Marketing Strategist

Innomind Technology

Nov 2014 - Jun 2016 (1 year 7 months)

Managed multiple B2B and B2C client accounts in an agency environment, planning and executing digital acquisition, SEO/SEM, social media and lead-generation initiatives across different industries. Adapted campaign strategy, targeting and optimisation to individual client objectives and audiences.

B2B Marketing