Amrita Singh
@amritasingh6
Digital Marketing & Performance Marketing Specialist | Meta Ads | Google Ads | Growth & Lead Generation with 5+ years of experience
What I'm looking for
I’m a results-driven Digital Marketing professional with 5 years of experience across performance marketing, Meta Ads, Google Ads, social media, SEO, lead generation, content marketing and analytics.
I specialize in building and optimizing ROI-focused campaigns, audience research, segmentation, paid media, marketing funnels and data-driven strategies. My experience includes working across B2B and B2C environments, supporting clients and teams in technology, real estate and digital marketing, including GSK-related marketing initiatives.
I’m comfortable working across the full digital marketing funnel—from market and competitor research and audience targeting to campaign execution, optimization, reporting and conversion-focused activities. I also have hands-on experience with GA4, Google Tag Manager, Google Search Console, SEMrush, LinkedIn Sales Navigator, Apollo, Mailchimp, Canva and CRM platforms.
I’m currently looking for a remote international opportunity where I can take ownership of digital/performance marketing initiatives, work with a growth-focused team and deliver measurable business results.
Experience
Work history, roles, and key accomplishments
Conducted market research to identify target audiences and digital trends, supported digital marketing teams with audience lists and competitive benchmarks, and cleaned datasets for CRM and remarketing lists.
Digital Marketing Analyst
HackerEarth
Aug 2021 - Aug 2022 (1 year)
Performed market and competitor research to support digital strategy, built targeting lists using Apollo and LinkedIn Sales Navigator, and tracked trigger events for intent-based targeting.
Digital Marketing Executive
Mobishastra Technologies Pvt. Ltd.
Jan 2020 - Jun 2020 (5 months)
Segmented leads for personalized funnels, ran competitor and market scanning for content planning, and supported email and outreach campaigns with structured databases.
Education
Degrees, certifications, and relevant coursework
Welingkar Institute of Management & Research
Master of Business Administration, Marketing and Business Analytics
2020 - 2022
Pursued a PGDM/MBA with a focus on Marketing and Business Analytics.
Hansraj College, Delhi University
Bachelor of Science, Life Science
2016 - 2019
Completed a Bachelor of Science in Life Science.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
portfolio.digilabss.comJob categories
Skills
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