vaibhav patil
@vaibhavpatil3
Marketing manager driving growth through performance marketing and CRM optimization.
What I'm looking for
I am a marketing professional with 5+ years of international experience across India and Europe, specializing in digital marketing, growth strategy, performance media, and CRM optimization. I have driven measurable results—20% sales growth, 30% engagement uplift, and a 10% improvement in ROI—while managing six-figure budgets and leading cross-functional teams across retail, hospitality, and non-profit sectors.
I blend data-driven campaign management with strategic business development and partnership growth, having executed localized B2C and B2B campaigns, loyalty programs, and go-to-market initiatives. I bring hands-on experience with Google Analytics, HubSpot, Salesforce, Meta and LinkedIn Ads, and a strong track record in customer retention, demand generation, and market penetration.
Experience
Work history, roles, and key accomplishments
Junior Marketing Manager
KFC
Nov 2022 - Apr 2025 (2 years 5 months)
Executed localized B2C campaigns and loyalty programs that drove 20% sales growth and 15% higher repeat visits in six months while reallocating a €120K budget to digital channels to boost ROI by 10% and lower CAC.
Partnership Development Intern
The Class Foundation
Jun 2022 - Nov 2022 (5 months)
Supported strategic B2B partnerships and event sponsorships, improving partner onboarding efficiency by 15% and reducing reporting turnaround by 25% through dashboard creation for faster data-driven decisions.
Marketing Associate
The Ritz Carlton
Aug 2019 - Oct 2020 (1 year 2 months)
Led social and influencer campaigns that increased Instagram and Facebook engagement by 30% in three months and raised premium dining bookings by 15% year-over-year while implementing a feedback program that boosted survey responses by 45%.
Education
Degrees, certifications, and relevant coursework
Rennes School of Business
Master of Science, International Business Management
2021 - 2023
Activities and societies: Erasmus exchange (Supply Chain Management, Germany)
Completed a Master's in International Business Management with focus on project management, consumer behaviour, and marketing strategy, including an Erasmus exchange in Germany for supply chain management.
Unknown
Bachelor of Science, Science
2015 - 2018
Completed a Bachelor of Science degree in Pune, India from 2015 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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