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vaibhav patil

@vaibhavpatil3

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Marketing manager driving growth through performance marketing and CRM optimization.

India

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What I'm looking for

I seek a results-driven marketing role focusing on growth, performance marketing, CRM optimization, and cross-functional leadership in an ambitious, collaborative company.

I am a marketing professional with 5+ years of international experience across India and Europe, specializing in digital marketing, growth strategy, performance media, and CRM optimization. I have driven measurable results—20% sales growth, 30% engagement uplift, and a 10% improvement in ROI—while managing six-figure budgets and leading cross-functional teams across retail, hospitality, and non-profit sectors.

I blend data-driven campaign management with strategic business development and partnership growth, having executed localized B2C and B2B campaigns, loyalty programs, and go-to-market initiatives. I bring hands-on experience with Google Analytics, HubSpot, Salesforce, Meta and LinkedIn Ads, and a strong track record in customer retention, demand generation, and market penetration.

Experience

Work history, roles, and key accomplishments

Junior Marketing Manager

KFC

Nov 2022 - Apr 2025 (2 years 5 months)

Executed localized B2C campaigns and loyalty programs that drove 20% sales growth and 15% higher repeat visits in six months while reallocating a €120K budget to digital channels to boost ROI by 10% and lower CAC.

Performance Marketing Paid Media Budget Management Campaign Management Loyalty Programs Market Research ROI Optimization

Partnership Development Intern

The Class Foundation

Jun 2022 - Nov 2022 (5 months)

Supported strategic B2B partnerships and event sponsorships, improving partner onboarding efficiency by 15% and reducing reporting turnaround by 25% through dashboard creation for faster data-driven decisions.

Partnership Development B2B Sales Dashboards Event Marketing Sponsorship Management Data Analysis

Marketing Associate

The Ritz Carlton

Aug 2019 - Oct 2020 (1 year 2 months)

Led social and influencer campaigns that increased Instagram and Facebook engagement by 30% in three months and raised premium dining bookings by 15% year-over-year while implementing a feedback program that boosted survey responses by 45%.

Social Media Marketing Influencer Marketing Content Strategy Customer Feedback Event Promotion Customer Retention Analytics

Education

Degrees, certifications, and relevant coursework

Rennes School of Business

Master of Science, International Business Management

2021 - 2023

Activities and societies: Erasmus exchange (Supply Chain Management, Germany)

Completed a Master's in International Business Management with focus on project management, consumer behaviour, and marketing strategy, including an Erasmus exchange in Germany for supply chain management.