Swapneel Thorat
@swapneelthorat
Performance marketing expert with 7 years of B2B SaaS experience
What I'm looking for
I am a seasoned performance marketing professional with over 7 years of experience, including 5 years in B2B SaaS. My expertise lies in driving measurable growth through strategic campaign management. I have successfully increased lead quantum by 35% and boosted valid lead numbers by 40%, all while managing substantial budgets. My data-driven approach allows me to optimize campaigns effectively and align marketing strategies with overarching business goals.
Experience
Work history, roles, and key accomplishments
AVP – Performance Marketing
WebEngage
May 2019 - May 2024 (5 years)
Led performance marketing strategies across multiple platforms, achieving a 35% increase in lead quantum and a 40% boost in valid leads. Collaborated with sales teams to enhance lead generation and funnel efficiency while managing substantial ad budgets.
Performance Marketing Consultant
Independent Professional
Apr 2017 - May 2019 (2 years 1 month)
Executed performance marketing projects for various clients, focusing on brand awareness and lead generation. Developed tailored strategies and improved lead quality significantly for an entertainment company.
Digital Marketing Manager
InterSources Inc
Apr 2018 - Jul 2018 (3 months)
Developed and implemented digital marketing strategies that increased website traffic by 50%. Led a website redevelopment project to enhance user experience and optimize on-page SEO.
Manager - Business Development
Leadsquared
Apr 2016 - Jan 2017 (9 months)
Oversaw sales performance for marketing automation and CRM software, generating significant revenue from new business within a short timeframe.
AVP - Institutional Engagement
Univariety
Jul 2015 - Apr 2016 (9 months)
Managed complex sales situations and utilized value-based selling to generate substantial revenue from the college vertical, securing sponsorships.
Business Manager
Shiksha.com
Mar 2011 - Jul 2015 (4 years 4 months)
Successfully grew key account business and managed a sales team, achieving significant revenue growth through effective management and strategy.
Education
Degrees, certifications, and relevant coursework
Mumbai University
PGDBM (Marketing), Marketing
2003 - 2005
Completed a Post Graduate Diploma in Business Management with a specialization in Marketing, focusing on strategic marketing principles and practices.
B.N. Bandodkar College of Science
Bachelor of Science, Science
1998 - 2001
Bachelor of Science degree focusing on foundational scientific principles and methodologies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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