Looking for a job

Swapneel Thorat

@swapneelthorat

Message

Performance marketing expert with 7 years of B2B SaaS experience

India

Message

What I'm looking for

I am looking for a role that offers opportunities for strategic growth and team leadership in a dynamic environment.

I am a seasoned performance marketing professional with over 7 years of experience, including 5 years in B2B SaaS. My expertise lies in driving measurable growth through strategic campaign management. I have successfully increased lead quantum by 35% and boosted valid lead numbers by 40%, all while managing substantial budgets. My data-driven approach allows me to optimize campaigns effectively and align marketing strategies with overarching business goals.

Experience

Work history, roles, and key accomplishments

AVP – Performance Marketing

WebEngage

May 2019 - May 2024 (5 years)

Led performance marketing strategies across multiple platforms, achieving a 35% increase in lead quantum and a 40% boost in valid leads. Collaborated with sales teams to enhance lead generation and funnel efficiency while managing substantial ad budgets.

Performance Marketing Google Ads LinkedIn Ads Facebook Ads Demand Generation Conversion Rate Optimization Salesforce Google Analytics Team Management

Performance Marketing Consultant

Independent Professional

Apr 2017 - May 2019 (2 years 1 month)

Executed performance marketing projects for various clients, focusing on brand awareness and lead generation. Developed tailored strategies and improved lead quality significantly for an entertainment company.

Lead Generation Performance Marketing Google Ads Facebook Ads Campaign Management

Digital Marketing Manager

InterSources Inc

Apr 2018 - Jul 2018 (3 months)

Developed and implemented digital marketing strategies that increased website traffic by 50%. Led a website redevelopment project to enhance user experience and optimize on-page SEO.

Digital Marketing Strategy Facebook Ads Google Ads SEO Campaign Management Budget Management User Experience Content Marketing

Manager - Business Development

Leadsquared

Apr 2016 - Jan 2017 (9 months)

Oversaw sales performance for marketing automation and CRM software, generating significant revenue from new business within a short timeframe.

Business Development Sales Performance CRM Software Revenue Client Management Marketing Automation Strategic Planning Team Leadership Value Based Selling Negotiation

AVP - Institutional Engagement

Univariety

Jul 2015 - Apr 2016 (9 months)

Managed complex sales situations and utilized value-based selling to generate substantial revenue from the college vertical, securing sponsorships.

Sales Management Value Based Selling Revenue Strategic Partnerships Negotiation Market Analysis Team Management

Business Manager

Shiksha.com

Mar 2011 - Jul 2015 (4 years 4 months)

Successfully grew key account business and managed a sales team, achieving significant revenue growth through effective management and strategy.

Business Management Sales Growth Key Account Management Team Leadership Revenue Strategic Planning Client Management Market Development Performance Analysis Negotiation

Education

Degrees, certifications, and relevant coursework

Mumbai University

PGDBM (Marketing), Marketing

2003 - 2005

Completed a Post Graduate Diploma in Business Management with a specialization in Marketing, focusing on strategic marketing principles and practices.